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No matter the reading platform – quality content is key to advertising success

In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye... Continue reading

Inbound Marketing – Everything you need to know about the responsibilities of agency vs client

Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not... Continue reading

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