Latest Industry News
Umfolozi Casino appoints Nishara Naidoo as Sales and Marketing Manager
Nishara Naidoo has been appointed as the Sales and Marketing Manager at Umfolozi Hotel Casino Convention Resort, primarily responsible for positioning the resort as the ultimate entertainment destination in KwaZulu-Natal. Naidoo graduated with an honour’s degree in Drama and English from the University of KwaZulu-Natal in 1997. Her career spans 20 years and includes prominent... Continue reading→
Controversial Trends And Tough Question To Be Asked At The 2019 Nedbank IMC Conference
The 2019 Nedbank IMC Conference’s agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019. The conference takes on a TED-talk style format on 14 March 2019 at Joburg’s iconic Fox Junction in Newtown. Here are a few insights... Continue reading→
Marketing SA -INC
By Howard Feldman Forget marketing South Africa to foreign investors. The campaign promoting SA- Inc needs to begin with the marketing of the country to South Africans. It’s not about charity beginning at home. It’s about the fact that if South Africans are disillusioned and negative about the product, then how can anyone expect others... Continue reading→
black launches add-to-bill for Cell C contract customers
In a move aimed at improving customer convenience Cell C has introduced a new add-to-bill feature for its contract customers who subscribe to black. This means they will now have the option to add their content purchases to their monthly cellphone bill, including movie rentals, purchases, subscriptions and channel packages (live TV). Subscribers can enjoy... Continue reading→
Entry deadline for inaugural Marketing Achievement Awards extended
The entry deadline for the inaugural Marketing Achievement Awards, which celebrate excellence in the science and art of marketing, has been extended to from 22 February to 28 February 2019. “We have been inundated with requests for an extension from various busy marketers – we recognise that sometimes, we just need to be flexible, and... Continue reading→
I am Woman Hear me Roar
Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be? This is a strong black woman (like me) who’s been described as a media mogul,... Continue reading→
Next-Level Branding For The Next Generation
[Johannesburg]February 2019: As we enter the first few months of 2019, it is apparent that more than ever before, brands and advertisers have to fight for both relevance and the attention of their markets. Yet, how can we remain relevant if we are mislabelling the very segment that we are targeting? It has become common... Continue reading→
How to harness the power of your target market
Market research and data can be an invaluable tool when crafting a brand strategy, providing brands with the power to harness their target market. Today, marketers have a multitude of choice of available data; however, being given a plethora of statistics does not necessarily translate into the ability to create a winning brand strategy. There... Continue reading→
Ethics and reputation in Africa: The driving force of decision making?
How important is ethics and reputation in Africa? Ethics and reputation play an important role in how we conduct ourselves, the jobs we choose and the company we keep. Ethical decision making has become paramount not only on a personal level, but also in a business and governmental capacity. The information age is here, and... Continue reading→
Golf Ads Ensured No Holiday ‘Down Time’ For Brands
Corporate South Africa may have shut down over the holiday season, but for brands wanting to continue speaking to a targeted audience, Golf Ads™ continued offering an effective solution over a time period when most traditional advertising often misses the mark. Golf Ads™ has an innovative product portfolio with a presence at 80 key golf... Continue reading→