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Transforming difficult health conversations into campaign wins with Smart Media

In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail outlets through an innovative product campaign. “Even though Kolorex is an effective product, we needed to get more consumer interaction with the brand. Fungal infections are a... Continue reading

Cinemark To Host Public Screenings Of The World’s Best Commercials From Cannes Lions 2018

  Cinemark is giving creatives and all fans from South Africa’s three key cities the opportunity to feast on the best commercials globally from the 2018 Cannes Lions International Festival of Creativity. The Cannes Lions show reel will be screened at Ster-Kinekor Theatres on 17 October at Sandton in Johannesburg, V&A Nouveau in Cape Town... Continue reading

BCW Launches Brand Identity and Corporate Website

BCW (Burson Cohn & Wolfe), a leading global communications agency, recently revealed its brand identity expressed across a new brand mark, corporate website and suite of social media channels. The brand look and feel are designed to articulate the agency’s expertise in delivering integrated communications solutions for clients across all industry sectors. “With BCW, we... Continue reading

New creative digital sports marketing agency, Retroactive, launches

Former Springbok Bryan Habana and Mike Sharman, co-founder of Retroviral Digital Communications, have launched Retroactive, a new creative digital sports marketing agency. The new agency will manage fully integrated digital marketing campaigns for customised sport sponsorships and events, combined with its strategic, creative, digital and analytical capabilities that will drive measurable business growth for clients.... Continue reading

Primedia Outdoor wins Huawei’s P20 mall advertising campaign contract

Primedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei’s newest smartphone, P20. As part of this landmark collaboration which launched in September 2018, the campaign is currently rolling out in nine different shopping malls across South Africa, in determination to enhance shopper... Continue reading

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