Latest Industry News
Utilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with... Continue reading→
Popular FCB ad campaign wins again
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version... Continue reading→
Active engagement via mobile-only tech disrupts insurance industry
Ryan Barlow, Chief Technology officer, e4 says that when it comes to the insurance sector, it is mobile-only as insurance brands grapple with disruption from lighter, more agile technology rich cloud insurance products: “It is no longer just mobile-first, thanks to the dominance of technologies such as AI, ML and IoT and start-up companies taking... Continue reading→
ProActive™ launches Route to Market offerings
Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products... Continue reading→
When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing... Continue reading→
Biko chosen to chair board in new Ogilvy appointments
Ogilvy South Africa is proud to announce the appointments of Nkosinathi Biko and Nozukiso Siyotula to its board of directors, appointments that expand and deepen the skills and experience at the agency. Nkosinathi Biko has been appointed as the new chairman of the board. He is the former CEO of the Steve Biko Foundation and... Continue reading→
Flock Eventing Platform Helps Successful Launch For ‘Africa Rising’ Private Market Investment Firm
ALT Capital Partners, a private market firm established to assist local and international investors tap into the Africa Rising phenomenon, embraced the highly-innovative and locally developed Flock Eventing Platform at its launch in Johannesburg this month (July 2018) and was thoroughly impressed by its unwavering acceptance by its guests. Standing out was the download rate... Continue reading→
DUKE Appoints Gareth Cohen As Creative Director
Ad industry heavyweight Gareth Cohen has recently been appointed as Creative Director at DUKE. Cohen has over fifteen years of creative experience to his name, having honed his skills at the likes of Saatchi & Saatchi, BBDO and most recently as Creative Director at Y&R Cape Town. He has won numerous local and international awards... Continue reading→
The Journey For Inner Peace Continues For Chicken Licken
The latest Chicken Licken®’s Rock My Soul 3 Straight™ film in partnership with agency Joe Public United is said to be such a satisfying offering, it promises to, once again, bring a true sense of ‘inner peace’ to whoever enjoys it. While, previous Chicken Licken campaigns focused on a journey toward inner peace, this time a new perspective was... Continue reading→
The Lewis Group appoints Jupiter CT to launch its new brand, INspire
The Jupiter Drawing Room Cape Town was appointed by The Lewis Group at the end of 2017 to launch its new direct-to-consumer homeware brand called INspire. The new brand launched on 1 June 2018, and will see many South Africans turn to catalogue shopping as well as online to decorate their homes. Jupiter CT’s Executive... Continue reading→