Latest Industry News
ABSA branding dominates with Airport Ads
Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the benefits of an all-encompassing, top... Continue reading→
Tribeca Public Relations expands executive leadership team
Tribeca Public Relations (Tribeca) has expanded its executive leadership team with the appointment of business unit directors Nicola Tarr and Davina Malan to the agency’s executive committee (exco).Both Tarr and Malan are senior PR consultants who have been with the agency for nine and five years respectively, overseeing approximately half of the agency’s staff and... Continue reading→
Toyota’s new social engagement campaign from FCB Joburg
Toyota’s new social engagement campaign has successfully lifted off with over 90 000 hits and 1,4-million impressions for its first execution paying homage to Toyota Corolla owner Jitesh and his car. This 90-second music video – featuring the charismatic Snooze – which provides insights into the story behind Jitesh and his Corolla, his taste in... Continue reading→
Digitata Insights wins Silver at Festival of Media Global Awards
Innovative virtual water-saving mobile game delivers much-needed water to the Western Cape, and a prestigious global award to local digital mobile company Local mobile and digital marketing company, Digitata Insights received global recognition for its innovative Smart Water Saving mobile game, developed for Unilever’s Sunlight two-in-one campaign. The company walked away with a Silver for... Continue reading→
Wunderman SA welcomes Astrid Ascar to the family
Wunderman SA has appointed digital marketing specialist, media personality and business strategist, Astrid Ascar as the global digital agency’s chief strategic officer. With close on 30 years experience, Astrid’s career has been entirely devoted to the media industry spanning radio, television, print, mobile and digital channels. With a key focus on strategic thinking, product and... Continue reading→
Relativ Media Large Format purchases Graffiti
In a watershed move for the business, Brett Tucker, Chairman of Relativ Media Large Format, has announced the outright purchase of Graffiti Media. MD Richard Wilkinson and his team have already joined the Relativ Media Large Format team, to become renamed Relativ Impact, at their new offices in Sandton. “Relativ Media has experienced a fantastic... Continue reading→
Industry heavyweight Adrian Miller joins RIVERBED
Riverbed was touted as the agency to watch in 2018, for the second consecutive year, and in addition, Riverbed CEO Monalisa Sibongile Zwambila, was nominated as the industry’s agency leader runner up; a first for a black female in the category. Being black and female-owned remains important in today’s climate and continues to be a key focus... Continue reading→
Why you can’t afford to ignore blockchain and cryptocurrencies any longer
It’s a pretty safe bet that you’ve already heard of blockchain technology, cryptocurrency and the enigma that is Bitcoin – they’re arguably some of the biggest buzzwords to come out of the digital era. However, for something that’s got a lot of people talking – and the likes of Microsoft and JP Morgan Chase... Continue reading→
CNN embarks on #ZeroPlasticLunch campaign for World Oceans Day
CNN is embarking on a campaign to encourage students to eliminate single use plastics from their lunches for World Oceans Day, on 8 June, 2018. The network has created video and text resources for schoolchildren and teachers to outline the issue of plastic waste. Using the hashtag #ZeroPlasticLunch, the children are being encouraged to share... Continue reading→
Celebrating 10 years of committed sponsorship to the MOST Awards
This year is a special one for the much anticipated MOST Awards as it celebrates its milestone 10th anniversary. The Awards recognise excellence in service delivery, knowledge and innovation in the media sector and this year’s event, held at The Wanderers Club in Illovo, Johannesburg on 13 September, is going to be a bumper celebration.... Continue reading→