Latest Industry News
Brands with a purpose
Engaging where it matters Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions. When we look at it, it makes sense given the country’s demographics. With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a... Continue reading→
Notice of ABF AGM
The Annual General Meeting for the ABF (Advertising Benevolent Fund) will be held on Thursday 22 March at 3pm. All interested parties involved in the advertising, media and marketing industries are welcome to attend. The meeting will take place at SPARK Media’s offices, Block 3, Burnside Office Park, 410 Jan Smuts Avenue. Please contact chirene@owlhurst.com for... Continue reading→
Ads24 chosen as a 3x finalist in the prestigious international awards for media excellence
Ads24 has been chosen as a 3x finalist in the prestigious INMA Global Media Awards, which this year saw record entries from media companies across 39 countries globally. A total of 830 entries from 220 media agencies were received for 2018 awards, from which an international panel of 50 judges had to whittle the entrants... Continue reading→
Vega students scoop up the Black Pixel award at Bookmarks 2018
Returning to the Bookmark Awards , Vega graduates students, Saraah Saint (Visual Communication ) and Jessica Hay (Creative Brand Communication) were awarded a coveted Black Pixel award in the ‘Best Digital Student’ sub-category. This is the second year in a row that students from Vega have walked away with this accolade. Saint and Hay, who... Continue reading→
Vega reveals new website built by top-achieving alumni
Vega, a brand of The Independent Institute of Education (The IIE), ‘flicks the switch’ on its new website on Friday 9 March. The new site, completed by Conversation LAB – a business founded and staffed by Vega alumni – follows simplistic design with a grid layout created through playful use of form, clean lines and...
‘#NotSorry’ on International Women’s Day
On Thursday, March 8th, New Honor Society, a FCB Family female-led creative boutique agency in the USA, launched.s a campaign for International Women’s Day called #notsorry that aims to inspire confidence in women to combat their historically-based social reflex to apologize unnecessarily. “Sorry” has become a word used often unconsciously to be polite or to... Continue reading→
Dave Roberts to lead the OOH businesses for Primedia
Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. Dave will be responsible for the integration and executive management of the Primedia OOH businesses. The new reporting lines of the Primedia Unlimited businesses is part of the roll-out of Primedia’s... Continue reading→
Artifact SA’s new partner
After two years of actively searching for the right partner to add value and grow the business, Artifact SA has completed a new partnership, taking the group to a level 4 BBBEE service provider under the new Marketing Advertising & Communications (Mac) Charter to be implemented next month, placing it well ahead of the competition. Artifact Managing Director Andy... Continue reading→
Five Roses goes on a journey to Sri Lanka with M&C Saatchi Abel
Sri Lanka is the magnificent location of Five Roses’ new ad, selected not only because of its historic contribution to tea culture (Five Roses’ Ceylon Blend does, after all, begin in the tea fields of Sri Lanka – the home of Ceylon tea), but also because of the feeling of wonder and magic that is... Continue reading→
Digitally-driven education platforms key to South African youth
South Africa’s ongoing education crisis, specifically access to schooling and learning material has been well publicised. Government has responded with subsidy offers, but simply providing financial aid does not solve the crisis that South Africa faces. Compounding the issue is the fact that universities are at capacity, with no new plans to build more facilities.... Continue reading→