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Why analogue values are the future for digital strategies

By Roxanne Marais –Part-time student at Vega, a brand of The Independent Institute of Education (The IIE) I recently completed the Digital Brand Strategy course at Vega, and what surprised me most wasn’t the content that we learned, but rather, how we learned to think about it. After a brief introduction on perspective and how... Continue reading

Six tips for creating stand-out videos

They’re young and at the top of the competitive game of video production; they’re Chace Geyer and Devin Risely, a team of two entrepreneurs who just six months ago launched the rapidly-growing CBR Productions, affiliated to CBR Marketing Solutions.Taking a distinctly cinematic approach to corporate and social media videos, along with their full in-house production... Continue reading

House of Brave Announces Empowerment Deal for Agency Group

The true meaning of transformation in the South African advertising industry is finally coming to the fore with the acquisition of 25.1% share by FastGro Investment Holdings (a 100% black owned investment firm) of independent agency House of Brave (HOB) as well as the appointment of new Group CEO Karabo Songo and Chief Future Officer... Continue reading

Ryan Williams Appointed As CEO Of Ster-Kinekor Theatres

Ryan Williams, the current CEO of Primedia Unlimited, has been appointed as the of CEO of Ster-Kinekor Theatres, effective from 1 February 2018. Williams started working at the Primedia Group at Ster-Kinekor Theatres in 2012 and was instrumental in turning the Cinemark advertising business around. Williams has held several positions within the Primedia Group and... Continue reading

Netwerk24 successfully maintains its growth streak

Following the new offering of Afrikaans lifestyle magazine titles on Netwerk24, the news channel has maintained a fantastic growth streak with a further 16% increase in subscribers in November 2017 followed by an above-average subscription growth of 7% since December 7, a period where media consumption is traditionally low. At the end of December, Netwerk24... Continue reading

BBM Messenger Launches Invite2Win Game to Vodacom Subscribers

New Service in BBM Discover menu offers free airtime to new users who play the trivia game  Creative Media Works, operating as BBM, has partnered with Digitata Insights, a digital transformation agency specialising in mobile gamification, to launch the Invite2Win airtime service within its BBM Discover menu and a Vodacom USSD game. The Invite2Win USSD... Continue reading

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