Latest Industry News
Effie Awards South Africa 2022 Winners announced
Winners of the 2022 Effie Awards South Africa were announced on the 27th October 2022 at a gala event held at the Focus Rooms venue in Johannesburg. Now in its second year on home soil, the global Effie programme celebrates the most effective marketing communications campaigns of the past year. Known by advertisers and agencies... Continue reading→
Making the case for bland advertising
There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or brands with long longevity have already done the hard work. “Let’s be honest, to consumers brands... Continue reading→
The difference between business and brand? FANS!
There’s a world of difference between a business and a brand – and the reason for that is FANS. That’s the view held by the organiser of South Africa’s first virtual conference focused on fan-building, FANS, HaveYouHeard’s Head of Culture and Editor of Snacks and @thisisin__, Brett Rogers. Rogers contends that successful businesses are built... Continue reading→
The power of televised history
By Megan Walker, Media Strategist at The MediaShop According to Tom Cotterill for Mail Online, the Queen’s funeral was expected to be the most-watched TV event in history with four billion global viewers anticipated – more than Live Aid 1985 and Charles and Diana’s wedding in 1981. “It had been hoped the numbers would... Continue reading→
Fusion22 to be launched next week
The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study. Fusion matches respondents... Continue reading→
New appointment at RAPT Creative
After seven years at GRID Worldwide, Marco Santarelli has been appointed Partner: Creative and Strategy at RAPT Creative. The young business – it opened its doors just eight months before the global Covid-19 lockdown – has bucked the trend to grow dramatically and today employs 46 people and lists 17 brands as clients. We asked... Continue reading→
MRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such... Continue reading→
Bee season is here, and Rentokil wants to save them
As the swarming season begins for bees in South Africa, Rentokil Initial has partnered with Bee Kulture to provide specialised and sustainable “bee sanctuaries” adding to their suite of quick, safe, environmentally friendly and responsive pest control solutions. “We are always on the lookout to deliver even more effective and reliable services while ensuring public... Continue reading→
Boomtown launches new brand positioning for EASIGAS
EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years.... Continue reading→
Top 50 DSTV programmes – September 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8633 All Individuals Age 4+ DSTV U:23690 S:6966 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Tue 27/09/2022 1931 2001 MZAN Gomora Dram 2.62 1... Continue reading→