Latest Industry News
Search Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is according to Marcus Matsi, Head of SEO at Reprise Digital South Africa, an IPG Mediabrands company. Search engines are getting better at understanding content that is crawled. This enhances the user... Continue reading→
South Africa’s top Good News website and source for all good things, has just been announced as South Africa’s Blog of the Year for 2019.
Good Things Guy has just been named the Best Blog in South Africa for the third year in a row and also came in tops as the Best Lifestyle Blog in the country for 2019. Brent Lindeque, the founder of GoodThingsGuy, launched the blog almost five years ago to change the national conversation and give South... Continue reading→
Robin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled... Continue reading→
Creative big hitter Tseliso Rangaka appointed Group Chief Creative Officer at FCB & Hellocomputer Johannesburg
Creative big hitter Tseliso Rangaka is returning as Chief Creative Officer to the agency where he started his career, FCB Joburg, also assuming responsibility for the creative output of its specialist agency partner Hellocomputer. A graduate of both Rhodes University and the AAA School of Advertising, Rangaka has spent his 21 years in the industry... Continue reading→
Getting more plenty from #20plenty!Getting more plenty from #20plenty!
Arisha Saroop, Business Unit Manager at The MediaShop Durban School fees, extravagant Christmas presents, the family getaway and home maintenance – all this coupled with the usual cellphone, bond and car repayment bills means that after the festive fun and cheer from December, the majority of South Africans are left counting their Rands and cents... Continue reading→
2019, the year that was for Meta Media
And what a year it was! After opening their doors on 2 January 2019, Meta Media has proven, beyond a shadow of a doubt, that the agency is a force to be reckoned with in the South African media landscape, now and in the future. Meta Media is a member of the Nahana Communications Group... Continue reading→
SPARK Media launches industry focused Get It magazine
At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular localised national magazines. Containing profiles of successful captains of the industry, social pages, suggested reading material for progressive marketers, competitions and a round-up of SPARK Media news, the publication offers... Continue reading→
BONA celebrates love this February
For the third consecutive year, BONA is celebrating South African love with an incredible issue. Themed #BONALove, the February issue features two variations of couples on its English, isiXhosa, seSotho and isiZulu covers. “The first cover version is a more mature couple who have been together for eleven years and just announced their new pregnancy,... Continue reading→
Spectrum: South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content to connected individuals, on a hyper local level; ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism. Spectrum’s stats already prove that the... Continue reading→
Building bridges in 2020 to succeed together
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance, that over 120 years ago five boroughs (Brooklyn, Queens, Manhattan, The Bronx and Staten Island)... Continue reading→