Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products […]
Continue readingMore TagCategory: Agency News
When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing […]
Continue readingMore Tag
Biko chosen to chair board in new Ogilvy appointments
Ogilvy South Africa is proud to announce the appointments of Nkosinathi Biko and Nozukiso Siyotula to its board of directors, appointments that expand and deepen the skills and experience at the agency. Nkosinathi Biko has been appointed as the new chairman of the board. He is the former CEO of the Steve Biko Foundation and […]
Continue readingMore Tag
DUKE Appoints Gareth Cohen As Creative Director
Ad industry heavyweight Gareth Cohen has recently been appointed as Creative Director at DUKE. Cohen has over fifteen years of creative experience to his name, having honed his skills at the likes of Saatchi & Saatchi, BBDO and most recently as Creative Director at Y&R Cape Town. He has won numerous local and international awards […]
Continue readingMore Tag
The Journey For Inner Peace Continues For Chicken Licken
The latest Chicken Licken®’s Rock My Soul 3 Straight™ film in partnership with agency Joe Public United is said to be such a satisfying offering, it promises to, once again, bring a true sense of ‘inner peace’ to whoever enjoys it. While, previous Chicken Licken campaigns focused on a journey toward inner peace, this time a new perspective was […]
Continue readingMore Tag
The Lewis Group appoints Jupiter CT to launch its new brand, INspire
The Jupiter Drawing Room Cape Town was appointed by The Lewis Group at the end of 2017 to launch its new direct-to-consumer homeware brand called INspire. The new brand launched on 1 June 2018, and will see many South Africans turn to catalogue shopping as well as online to decorate their homes. Jupiter CT’s Executive […]
Continue readingMore Tag
British Airways converses with Consumers via Airport Ads’ Visionet
British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
Continue readingMore Tag
Artifact Advertising was awarded lead strategic and creative agency for Galitos
Casual dining restaurant Galito’s recently went out to pitch and Artifact Advertising was awarded lead strategic and creative agency with a brief to re-launch the brand, locally and internationally. Andy Taoushiani, MD Artifact Advertising, says: “With over 15 years’ experience in the QSR industry we are thrilled to add Galito’s to our portfolio of clients. We are […]
Continue readingMore Tag
Tribeca Public Relations welcomes Charmaine Murray to the team
Charmaine Murray has joined Tribeca Public Relations as an account manager, working with the team that supports Accelerate Property Fund, Taxify, Epson and Logitech.Charmaine has over four years’ experience in public relations and a wealth of knowledge and strong account management skills on both business-to-business and business-to-consumer clients. “Charmaine has already made a positive impact […]
Continue readingMore TagChallenges facing marketers, creative and media agencies in the changing digital environment – identified by AGENCY SCOPE South Africa 2017/2018
Analysis shows that alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI (return on investment). Also, for marketers and agencies, the most mentioned challenges are to deliver bigger creative ideas and be more innovative. This is according to […]
Continue readingMore Tag