Heritage month is the perfect time to announce that the ever-popular Ultimate Braai Master will be back on screen with Season 8 from 5th February 2023. Season 8 will again feature well-known celebrity judges; the inimitable Peter Goffe-Wood, ultimate tip master Benny Masekwameng, and a yet-to-be-revealed, exciting new host. Season 7 delivered an audience of […]
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in_Broadcasting leads the not-so-silent digital media revolution in South Africa
Just 12 months ago, veteran DJ and digital broadcasting entrepreneur, Jon Savage, told South Africa’s media industry that it needed to revolutionise if it was to survive the digital wave. And, he stressed, the key to potential revenue models for the industry was to make a paradigm shift when it came to the definition of […]
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Greenwashing advertising sometimes misses the mark
Marketers and brand managers do love to stay on trend when it comes to the latest advertising developments, but sometimes to the detriment of their own brands. The MediaShop’s Dashni Vilakazi, Managing Director of the Johannesburg office, takes a look at the latest Greenwashing trend. “Greenwashing is essentially promoting products and services that are […]
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Digital’s revolution of media, marketing and entertainment didn’t just rewrite the rulebook in terms of value, impact and ROI, it forced change and the development of a new skills set on brand owners, marketers and their agencies. And, while some have the luxury of time to make fundamental shifts to the way they work while […]
Continue readingMore TagThe Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
Continue readingMore TagIs Print ever going to die?
By Lerato Senne, Insights Strategist at The MediaShop A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’. As a Market Analyst working at one of the biggest print media houses at the time, this really startled me, and the death of AMPS added […]
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Good Things Guy and SPAR launch South Africa’s first “Leave One Take One” reusable shopping bag initiative
Brent Lindeque, South Africa’s Good Things Guy, has for the past year been lamenting the accumulation of recycled shopping bags growing in his cupboard, the car boot and every other available surface space in his house. But now there’s a solution. “We as South African consumers have gone from having a plastic shopping bag problem […]
Continue readingMore TagSeptember Maggs on Media Panel – Does Technology Terrify Marketers?
The Maggs on Media Breakfast Show brings together four South African experts on a single panel this September. Director of Modern Workplace and Security Colin Erasmus, Accenture Song Managing director Haydn Townsend, Hollard Insurance CMO Heidi Brauer CM(SA), and Musa Kalenga, CEO of the Brave Group and founder of Motherboard will share their opinions on the topic “Does Technology […]
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Differentiation is dead – ‘Be Undefined’
The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand […]
Continue readingMore TagNew dialogues event launches: The Maggs on Media Breakfast Show
Show up, meet up and pick up all the latest views and ideas at the first in a regular new dialogues series on pertinent issues relating to the brand and communication industries. The concept is a 70-minute high-energy panel discussion that offers the opportunity to engage with local experts and once again network with industry […]
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