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HubSpot names Zuper an Essential App for Customer Service in 2024

Zuper, a leading solutions provider to scale and modernise fast-growing businesses with field operations, announced that it was named one of seventeen essential apps for customer service for HubSpot’s Service Hub platform. Zuper, known for its incredible flexibility, unmatched commitment to service, and customisable integrations with other powerful productivity tools, is available on the HubSpot […]

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How AI, Automation, and Trusted Data are shaping Next-Gen Customer Service

By Linda Saunders, Salesforce Director Solutions Engineering Africa. Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand fast, consistent, and personalised interactions, yet service teams are spread thin, with inefficient processes and manual taskwork […]

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UJ & Razor PR partner to reshape communication skills

Razor PR and University of Johannesburg,  Department of Strategic Communication have cemented a first of its kind strategic partnership geared at delivering on the future skills needs of the whole communications category. Razor PR, the globally award-winning public relations and reputation management agency of M&C Saatchi Group South Africa, and the University of Johannesburg (UJ) […]

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Applications open for fourth intake of the ACA Women in Leadership Programme

The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. The […]

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Delivering robust radio Audience Measurement for South Africa

Recently the Broadcast Research Council of South Africa (BRC) hosted Ian Garland of Milton Data, modeller of the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data, to present the intrinsic nature of the model. RAMS AMPLIFY™ provides a comprehensive view into radio listening behaviours across the diverse South African market. “South Africa’s radio […]

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MRF’s latest MAPS consumer behaviour data is available

The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of […]

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BRC announces updates to TAMS Universe based on 2023 Establishment Survey

The Broadcast Research Council of South Africa (BRC) has officially unveiled and enacted updates to the Television Audience Measurement Survey (TAMS) universe estimates, leveraging insights from the recently conducted 2023 TV Establishment Survey (ES). According to Gary Whitaker, CEO of the BRC, “The 2023 ES reveals significant shifts in South Africa’s TV viewing landscape compared […]

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The MRF hosts top-line data from the latest MAPS webinar

The Marketing Research Foundation’s (MRF) is looking forward to connecting with the marketing and advertising industry at their upcoming webinar on Thursday, 01 February 2024, to provide general top-line data from the latest MAPS™ (Marketing All Product Survey) data that was released in December 2023. “The three continuous years of data, from July 2020 to June […]

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