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Three years of trendable consumer data now available from the MRF

The Marketing Research Foundation’s (MRF) latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from July 2022 to June 2023, is now available to marketers and their designated agencies. The latest quarterly release marks three continuous years of insights into consumer behaviour and spending patterns. “The data, now from over 60 000 unique respondents, over […]

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Next iteration of MAPS media, brand and consumer data to be released

The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023. The MRF’s CEO, Johann Koster says, “The upcoming data release will provide insights into consumer behaviour and spending patterns from the first […]

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The Importance of Networking in Business

In today’s interconnected world, the importance of networking in business is more important than ever for business success. Networking essentially refers to developing and leveraging relationships with other professionals to help achieve mutual goals. While some view networking cynically as schmoozing and exchanging business cards, it actually serves a vital purpose – networking is the […]

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