By Glenn Gillis, CEO, Sea Monster Brands have a long history of using games. In fact, the first branded game – a simple beer-pouring arcade game designed to promote Anheuser-Busch in bars in the UK – dates back to 1983. UK brands quickly started hiring developers to build bespoke games for marketing purposes. In 1984, […]
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Privacy-first advertising
Privacy-first advertising: How server-side tracking changes the game By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator, +OneX It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies […]
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Melanie Campbell takes a seat at the helm at RAPT Creative
RAPT Group welcomes aboard Melanie Campbell as Partner: Group Strategy, effective from July 1. Campbell, with over 26 years of comprehensive experience in marketing and business transformation across diverse international markets, brings a wealth of knowledge and a fresh perspective to RAPT. An Empathetic Maverick In her own words, Campbell describes herself as “an […]
Continue readingMore TagIs AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and predict consumer behaviour. This was the view of Ipsos Global Head of Product Testing Dr Nikolai Reynolds during a recent visit to South African clients and agencies, where he shared groundbreaking insights on using AI […]
Continue readingMore TagThe Human ‘X-FACTOR’ in AI-Driven Marketing
By: Jhene Nel, Divisional Head of Sales at Webfluential A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into […]
Continue readingMore TagVML Says “Bye for now” To Vodacom
VML South Africa and Vodacom are parting ways. The announcement comes in the wake of a scheduled pitch process that took place as the contract between the two companies neared completion. The announcement marks the conclusion of a successful partnership during which Vodacom enjoyed unprecedented marketing success with a series of high-profile campaigns that aligned […]
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Vodacom SA appoints Ogilvy SA as its Integrated Lead Partner Agency
Vodacom South Africa is proud to announce that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024. Commenting on the appointment of Ogilvy South Africa, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom said, “Aligned to our operational cadence, […]
Continue readingMore TagThe World’s Most Effective Marketers are announced
Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most Effective Brands being QSRs. AB InBev and McDonald’s demonstrate their dedication to effectiveness […]
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Nedbank’s We’re for Africa campaign celebrates innovation through AI
African excellence is taking its rightful spot on the global stage as the continent’s development and prosperity continue to accelerate. Nedbank’s We’re for Africa campaign celebrates this excellence and exemplifies it through its innovative use of artificial intelligence (AI). The group is shaping communities through initiatives that support economic empowerment, environmental conservation, and community development. […]
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Effie SA Hosts Dialogue on AI’s Impact on Marketing Effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme “From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem,” the dialogue […]
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