RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand in South Africa. According to Beefeater Marketing Manager, Grant Hendricks, the gin category continues to boom with the spirit’s widespread appeal driven by both occasion […]
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I hope all is well
Maggie Pronto, Business Unit Manager at The MediaShop says “with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other.” For most including myself, this is how we start off a mail or conversation. Over the past few years though, this question has […]
Continue readingMore TagSouth Africa’s Best Liked Ads – No surprise who’s made the list again – it’s FCB
Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 last week (Friday June 10) and – no surprises here – FCB Joburg dominated the line-up with five Proudly South African television commercials, three in the Top 10 at positions 3, 8 and 9 and the other two ranking 13 and 18. […]
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Effie Awards South Africa entry deadline fast approaching
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the Last-Minute Entry Deadline on Wednesday, June 15th. Entries must be submitted via the Effie Awards South Africa website timeously as acceptance of entries via […]
Continue readingMore TagDiversity, Equality and Inclusion: What they mean for FCB Joburg nd Hellocomputer
This year’s edition of the Disability Career Expo attracted 1300 learners with disabilities, as well as educators, entrepreneurs, corporate organisations and NGOs. Included in this number were FCB Joburg and Hellocomputer, the only marketing and advertising organisations to participate in the two-day event in May. We asked Joey Khuvutlu, MD of the FCB Joburg and […]
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Toyota continues winning streak with stellar performance at 2022 Car of the Year
Toyota continues its winning streak on the continent with a stellar performance at the 2022 Car of the Year awards that included the overall Car of the Year trophy and four of the nine categories. Monday night (June 6), the South African Guild of Mobility Journalists (SAGMJ) named the Toyota Corolla Cross the 2022 Car […]
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MAPS, even more data – all in one place
The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 to December 2021 fieldwork of data and is the second MAPS release for 2022. “Since we started the MRF and MAPS, there have been a […]
Continue readingMore TagKhuvutlu & Rangaka: a timeless and timely partnership
Time is in the eye of the beholder, in that it can be on one’s side or one’s enemy, depending on where and when ‘one’ is standing. For Joey Khuvutlu and Tseliso Rangaka, respectively Managing Director and Chief Creative Officer of the FCB and Hellocomputer Group, it’s the former and also the lens through which […]
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Something BIG has landed at TCL
TCL South Africa has announced its latest release into the country – a delectable 98-inch 4K QLED, Google enabled C735 model with all the trimmings to replicate a home cinema experience. “Our 98-inch C735 is a TV viewer’s dream,” says Ryan Curling, TCL South Africa’s Marketing Manager. “Ideal for movies, sports and series, this giant […]
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Jameson rolls out Jameson Supper Club in Cape Town to extend reach and influence
RAPT Creative has launched the Jameson Supper Club consumer outreach platform in Cape Town for Irish whiskey brand, Jameson. Trialled earlier this year in Johannesburg at A Streetbar Named Desire, Jameson Supper Club debuted in the Mother City on May 18 at Harrington’s Cocktail Lounge, a one-minute walk away from the District Six Museum in […]
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