In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation for a new era in the broader communications sector in South Africa. The new brand identity provided the springboard along its journey of diversity and […]
Continue readingMore TagCategory: All
TCL claims most sold Android TV’s and retains number two LCD global ranking
TCL has a lot to celebrate! According to OMDIA’s Global TV Design and Features Tracker report, TCL has been named the number one bestselling Android Smart TV brand in the world. In addition, and for the third consecutive year, TCL Electronics has been confirmed as the second-best selling LCD television brand globally, according to OMDIA’s […]
Continue readingMore Tag
Oh, to be human
By Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass and nothing stays, and comparing existing things to the flow of a river, you […]
Continue readingMore Tag
Chaos Theory appointed Licensee for Filmbankmedia
South African sponsorship, marketing and events business Chaos Theory has become a local licensee for international film distribution business Filmbankmedia (FBM). The deal allows Chaos Theory to manage and distribute the film licenses of a number of studios including Disney, Warner Bros, Marvel, Sony and DreamWorks throughout Sub-Saharan Africa. “Filmbankmedia handles the non-theatrical distribution (for […]
Continue readingMore Tag
The eagles of all things data
How making data valuable is changing what’s possible across South Africa’s business landscape. Who cheats more, men or women? According to an online survey conducted by the academic blog Truth About Deception nearly 67% of men reported cheating on their wives more than once compared to 53% of women. Contrast that to previous surveys and […]
Continue readingMore Tag
Mullenlowe SA promotes simple life with topical Weet-bix campaign
Integrated marketing communications network, MullenLowe South Africa, has given local consumers something to think about. That’s with the unveiling of a TVC to drive awareness and sales of breakfast cereal Bokomo Weet-Bix, following on from shopper work MullenLowe initiated in 2021 around the notion that “simple is good”. “Weet-Bix – It’s Complicated” highlights just how […]
Continue readingMore Tag
Zwelethu Radebe returns from Netflix series to direct Lunch Bar ad featuring local legend Khuli Chana
Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without […]
Continue readingMore Tag
An April update on the MRF and MAPS
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing segmentation workshops that will continue in April. January saw the introduction of the potential segmentation model workshops with marketers from […]
Continue readingMore Tag
Rapt Creative delivers 100% for Windhoek
RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in turn adds value to their relationships. The creative concept behind the campaign – 100% Moments – leverages the fact that, […]
Continue readingMore Tag
TCL TV’s now available without commitment
TCL South Africa is expanding its digital footprint even further through an alignment with Teljoy, where consumers can bring TCL products into their home on a rent-to-own, month-to-month contract basis. This system allows consumers the widest choice with minimal risk and a host of benefits. Ryan Curling, TCL South Africa’s Marketing manager says that teaming […]
Continue readingMore Tag