PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action. The golf environment is ideal for advertising jewellery, particularly high quality, hand-finished jewellery as it allows the brand to reach and […]
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Football brings Italy together in Brent Harris’ new advert
Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]
Continue readingMore TagOutdoor Network growth results in new appointments nationally
Leading billboard and street furniture media owner Outdoor Network has recently bolstered its staff complement to keep delivering world class service levels to its existing and new client base. Since the merger with Provantage Media Group was announced in 2016, there have been a significant number of changes within the Outdoor Network business, including the […]
Continue readingMore TagSlikourOnLife and TRANSIT.TV™ partnership a leading opportunity for young talent
Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™ partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000 websites in South Africa, shares information on urban culture and music. It features videos and interviews to give substance to the music and musicians who […]
Continue readingMore TagComair plea to support Gift of the Givers
Comair, together with its airline brands kulula.com and British Airways (operated by Comair) is helping to fund fuel to transport fodder for farm animals that are starving because the drought in the Northern, Eastern, Southern Cape and Karoo. “We understand that while air transport plays a central role in global, social and economic development, it […]
Continue readingMore TagThe Stylista – delivering results for fashionistas and brands
The Stylista is the social media space for fashion, beauty and lifestyle in South Africa, where users and brands are connecting and sharing. It’s the brainchild and creation of fashion industry aficionado, Tami Ruschin, and it’s delivering strong value for all the participants on the platforms. Explains Ruschin, MD of The Stylista, “I was working […]
Continue readingMore TagNon-transparent commercial production affects all stakeholders
By Bobby Amm, Executive Officer, the Commercial Producers Association The issue of transparency has been a prickly subject in commercial production for a while now, with the US Department of Justice launching an investigation into agency bid-rigging in 2016. But transparency in commercial production remains a local issue as well. The suspects in the US […]
Continue readingMore TagHear first-hand what it takes to develop TV series
On Saturday, 4 November 2017, animators and storytellers across Africa will be able to hear first-hand what it takes to develop TV series for worldwide distribution. During an Animate Africa webinar streamed on YouTube Live, Triggerfish Animation Studios will share insights from two years of developing TV series through The Story Lab, that had the […]
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Consumers think about your brands all the time right? No.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK […]
Continue readingMore TagReboost Energy Drink gets on the Taxi
Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms – taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time […]
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