ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]
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Jacaranda FM and Halo Advertising win AMASA’s Roger Garlick Grand Prix for #MoreMusicYouLove
After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation. The team took two Gold awards for […]
Continue readingMore TagAds24 scoops award for its successful Food For Thought campaign
Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg. Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound […]
Continue readingMore TagM&C Saatchi Abel launches Hollard TVC
Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy […]
Continue readingMore TagThe 2017 AMASA Awards winners announced
This year’s glamorous AMASA awards ceremony held at The Hilton in Sandton on Thursday evening, 12th of October, was attended by some of the industries top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all round’ media campaigns in the media […]
Continue readingMore TagProcurement process has now become an integral part of business growth for marketers and agencies alike
By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]
Continue readingMore TagConnect wins RCL FOODS media account
Connect (an M&C Saatchi company) has acquired the RCL FOODS media account in a highly contested media agency pitch. Durban based RCL FOODS, a leading South African food producer and distributor, are custodians to a wide range of household brands including Yum Yum peanut butter, Nola mayonnaise, SA’s favourite maize based drink Mageu Number 1, […]
Continue readingMore TagNew Media wins Gold in New York
New Media was awarded gold for VISI, the agency’s own design and décor title at the prestigious Folio’s 2017 Eddie & Ozzie Awards Luncheon in New York City on Wednesday. Issue 88 won the Eddie in the category Consumer – Full Issue – Shelter/Home/Garden and Issue 89 received honourable mention in the same category. “The […]
Continue readingMore TagNews24 Edge app wins global media award
At Tuesday’s WAN-IFRA’s World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category Best News Mobile Services. The World Digital Media Awards recognise publishers who have adopted digital media and mobile strategies as part of their offering to meet the major changes in how people […]
Continue readingMore TagTribeca Public Relations welcomes Shernese de Freitas
Shernese de Freitas has joined Tribeca Public Relations as an Account Executive, supporting the team that works on the agency’s Vega and Cathay Pacific accounts. Shernese joined the public relations industry in 2015, having completed her internship at the SLOVO Centre of Excellence, and joins the company from her previous role as a public relations […]
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