By Danielle Senekal, senior digital campaign lead at new-age solutions and systems integrator, +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe journey. You generally don’t need to think too much about how the air traffic controller is guiding your flight or […]
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85% of Sales Teams in South Africa are using AI
Salesforce (NYSE: CRM), the global leader in CRM, released the new State of Sales report, sharing insights from 5,500 sales professionals across 27 countries — including South Africa. The report highlights how sales teams are balancing technological advancements and building trusted customer relationships as they seek growth in a crowded marketplace. Key insights from the […]
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AFCON 2024 Viewership sets new records for African Sport Audiences
Whether you call it football, soccer, or “The Beautiful Game,” it remains the world’s most-watched sport, with around 40% of the global population interested in it. It’s no wonder then that the 2023 African Cup of Nations (AFCON), hosted in Côte d’Ivoire in 2024, has emerged as a monumental success story in sports broadcasting. The […]
Continue readingMore TagAutomation and AI: Super-Tools to level up your business
Automation is something that humans have been innovating and developing for centuries to improve the way something works, and make it easier for the human resources doing the work. One of the oldest known automations is the spinning mill, developed for Richard Arkwright in 1771, which was driven by water power, the concept of which […]
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WPP champions inclusive creativity at inaugural Unite South Africa Awards during Pride Month
WPP last month celebrated the power of inclusive creativity at the inaugural Unite South Africa Awards, recognising the best LGBTQIA+ affirming work from WPP agencies in South Africa over the past three years. Presented in partnership with Mamba Online and The Other Foundation, the awards were spearheaded by WPP Unite, the company’s global LGBTQIA+ community, championing inclusion and […]
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Social Media Managers need a seat at the table
Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep understanding of digital landscapes and audience engagement. Yet their potential remains grossly underutilised in the planning process – Dean Kriel, […]
Continue readingMore TagGen Z needs new approach to skills development
The solution to address youth unemployment and the skills crisis lies in how we upskill and empower youth with relevant digital skills of the future before they enter the workplace. ICT certifications are not enough to meet the rate of change needed in the workplace and secure sustainable job creation. As a result, South African […]
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Western Cape Government partners with Ogilvy
After a rigorous pitch process, the Western Cape Government has selected Ogilvy South Africa as their impact partner. The Western Cape Government is committed to providing all residents the opportunity to improve their quality of life and the chance to realise their potential – they’re doing it FOR YOU. “Ogilvy demonstrated a unique understanding of our […]
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Jacques du Preez appointed to the World Out of Home Organization board
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organization (WOO) board in the role of Director for Africa. The WOO is the only global Out of Home Association working to promote and improve the OOH industry on behalf of its members. On […]
Continue readingMore Tag2024 Holiday shopping season will look different
Holiday shopping season will look different for retailers this year as shoppers take on more debt By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services […]
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