Boomtown has relaunched Exxaro Resources’ two renewable energy companies. The black-empowered mining and energy solutions company listed on the JSE and member of the JSE Socially Responsible Investment (SRI) Index is headquartered in Pretoria. It prides itself in being more than just an industrial business and is driven by the belief that sustainability and empowering […]
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Matrix Group Rebrands its Media Business as Kintaro
Starting today, our media business will no longer be trading as TMI Media. We’re rebranding as Kintaro. Over the past 14 months, the media business partnership aligned to the Matrix Communications Group (Matrix Group) has had significant success. This includes the retention of Woolworths, and the new business win of Adcock Ingram. Most recently, in […]
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The Infinite Dial® South Africa to be released in first quarter of 2022
The Broadcast Research Council of South Africa (BRC) has announced that The Infinite Dial® South Africa, the leading study on digital audio from Edison Research, will be released in the coming weeks. This second iteration of what has become a global benchmark to compare digital media consumption trends is once again sponsored by Triton Digital®, […]
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RAPT Creative appoints Group Executive Creative Director
Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across […]
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Good Things Guy launches cancer fundraiser with new look
South Africa’s Good Things Guy Brent Lindeque has undergone a massive transformation in aid of Cancervive, shearing 40 centimetres of his trademark curly locks for a sleeker, shorter look. “Along with the hair donation for Cancervive, and because it’s my birthday month I really want to extend the kindness movement,” says Brent Lindeque. “I’ve done […]
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The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vaccination impetus from government and private organisations who are stating for mandatory vaccinated employee policies. The hybrid working model of online and bricks and mortar seems to be settling into […]
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Google TV now even more accessible to South Africans
South Africans love their TV’s and home entertainment systems. In fact, according to Nielsen the average citizen is watching 165 minutes a day on top of working from home, home schooling and other adulting duties and that’s discounting the amount of time spent on mobile devices. With close on three hours of viewing time each […]
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South African Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion (DEI) Census
Results from the first Diversity, Equity, and Inclusion (DEI) census of the global marketing industry have identified key challenges around family status, age, and gender as well as ethnicity and disability. There are clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, […]
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How the fast-food industry adapted to survive
Nadine Lerm, Media Strategist at The MediaShop says that the fast-food industry had to adapt in multiple ways to escape the devastating impact of Covid-19. There is no doubt that most industries have gone through a tough time since the Covid-19 pandemic hit South Africa. Lockdowns, supply chain constraints, unrest and load-shedding have all had devastating […]
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Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward to spending the festive season with friends and family, I ponder over the year that […]
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