Managing the metrics that drive reputation is vital to business sustainability in Africa, finds inaugural Magna Carta Africa Reputation Index

Good governance is the top reputational attribute for telecommunications companies in South Africa Consumers want to see improved working conditions for government employees to reduce the frustration factor Banks should distinguish themselves more in terms of their customer service offering  Reputational drivers and attributes vary markedly across key industries in South Africa, highlighting the crucial […]

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TBWA launches virtual entrepreneurship academy through social media and video halls in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media and eventually aired in thousands of video halls throughout the country. The initiative follows a highly successful pilot phase conducted […]

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Lifestyle is about choices and Phonefinder.co.za enables you to compare more

Phonefinder.co.za, a local online cellular contract comparison engine, has expended its offering to further help consumers save on their monthly bills. According to Lance Krom, founder and managing director at Phonefinder, the company’s established and successful business model, which leverages its systems that enable consumers to compare cellular contract options, and its integrated online sales […]

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ABSAVILLE, ABSA’s EDUTAINMENT SOAPIE, HITS THE AIRWAVES OF NINE SABC AFRICAN LANGUAGE STATIONS

The second series of Absaville, Absa’s bespoke storytelling campaign, hits the airwaves of nine SABC African Language Stations on Thursday 6 April, bringing Absa’s Shared Growth strategy to life on radio. Packaged as a ten minute show-within-a-show, the series is perceived as programming rather than advertising, designed to bring audiences back for more each week, […]

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LEARN HOW TO BECOME A RAINMAKER AND SECURE AN ENDLESS STREAM OF CLIENTS

Deon Binneman, the Reputation Go-to Guy is hosting a one-day, interactive workshop called “Marketing Professional and Consulting Services Workshop – How to Market your Consulting Practice, Services and Thought Leadership” on the 24th April for independent consultants and professional service providers that will provide valuable insight into the marketing of professional and consulting services. The […]

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Independent Online signs with Lotame

In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before. User behaviour, interests and online journeys will enrich their offering not only […]

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Rogerwilco shortlisted for prestigious Digiday Content Marketing Awards

Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platforms which assist brands in connecting with their audience, be it through the use […]

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AFRICA IS RIPE FOR DISRUPTION®

Africa’s fluctuating markets require a nimble-footed approach by marketers, who need to challenge convention and adopt breakthrough, original and interesting approaches to their communication strategies. If they don’t, they are not going to survive in an environment where change is the only constant, writes Graham Cruikshanks, TBWA\ Africa’s Director of Africa Operations. The Africa rising […]

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