The award-winning ‘boys’ – two of the two of the hairiest, wrinkliest and most frank-speaking brand ambassadors around – are back in a new campaign for the Cancer Association of South Africa (CANSA). Currently airing in South Africa, “Back to Normal” features Jabu’s left testicle and Darryl’s right testicle. This pair achieved great acclaim worldwide […]
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Greg Bruwer appointed sole Managing Director at TLC
Greg Bruwer, previously Joint Managing Director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD. “After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Greg. “We thank him whole heartedly […]
Continue readingMore TagMark1 launches new website
Mark1 is proud to launch their new and improved website today! www.mark1.co.za was designed by Mark1 Labs in collaboration with the Cape Town based RESPONSIVE team. “We’ve known the guys from Mark1 for a while now, so when they approached us to build and create their new website, we knew we had to pull out […]
Continue readingMore TagFist Pump! Engen holds onto GenNext title
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the eighth consecutive year that the country’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in the company’s social investment, and sponsorship initiatives, Engen is […]
Continue readingMore TagDot Network: SA’s most extensive data activation platform
Amorphous Stride has forged a new path for companies that want to retain their current customers and win over new ones without relying on boring marketing phrases like “being relevant”, “staying ahead of competitors”, “knowing your customer” and “having a digital strategy”. Amorphous Stride’s Dot Network helps marketers understand the unique behaviour and needs of […]
Continue readingMore TagNew Account Gain for iKineo
CHEMISTRY BROUGHT IKINEO AND KIFARU TOGETHER Kifaru Logistics, a project management, logistics and procurement company operating in Sub Saharan Africa, has partnered with iKineo. The agency competed against five other agencies to pitch for the account, and was awarded the business based on a chemistry fit. Furthermore, iKineo’s recently launched ‘Fast Track’ business unit, which offers clients a […]
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Brands need to catch up with their influencers
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone […]
Continue readingMore TagThe act of Reading delivers a focused and engaged consumer
The Publisher Research Council’s (PRC) latest South African research – Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent reading is more focused and far less distracted. #ReadToRemember Conducted independently by Kantar TNS, the Media View survey, commissioned and funded by the […]
Continue readingMore TagBrand Union captures essence of arise in unique visual ID
Sub–Saharan investment and development company, Arise appointed Brand Union late last year to create and launch its new brand into Africa. The African holdings of three cornerstone investors, namely, Norfund, FMO and Rabobank joined forces to create Arise as a locally based and locally focused company. And in February, the launch took place in Cape […]
Continue readingMore TagGolf Ads™ lands exclusive rights to in-cart screens
Golf Course media specialist Golf Ads™ has recently added 2500 in-cart screens to its highly engaging Golf TV™platform. The national Golf TV™ network is now available not only in the clubhouse but also in the golf cart as part of the on-cart GPS system, offering advertisers another key touch point for capturing the attention of […]
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