By Teresa van den Berg, Media Strategist at The MediaShop For some years now I’ve been fortunate to work on the Louis Vuitton account. It’s one of the most valuable and iconic brands in the world, with a brand value of about $47.2 billion USD in 2019. After a short interlude I’m back looking after […]
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All you ever wanted to know about NFTs but were afraid to ask
HaveYouHeard Durban Managing Director, Kirsty Bisset, unpacks the 5 most important things you should know about NFTs and gives you a short list of NFTs making history you can drop into the conversation to show you wouldn’t get lost in Decentraland! What are NFTs? Fungible goods or assets are those, according to the Cambridge Dictionary, […]
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HaveYouHeard creates new TV show for Scottish Leader
Whiskey brand Scottish Leader is launching a TV show exploring how people see the world differently to entertain both its existing fan base and potential consumers tuning in, and enhance the relationship with both. Called ‘Madness Method,’ the show will be hosted by musician and reality TV star Moonchild Sanelly. With the help of a […]
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The waning influence of influencers as we know them?
by RAPT Creative Founder and Managing Director, Garreth van Vuuren Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they were exciting. It was estimated that the influencer marketing industry (was) set to grow to approximately $9.7B in that year with some 65% of marketers stating […]
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An update on the Attention Economy
Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of Covid-19. So much has changed since then, but when it comes to attention, the fight […]
Continue readingMore TagIf I huff and I puff…will the big bad wolf blow your house down?
Dashni Vilakazi, Managing Director at The MediaShop Johannesburg encourages companies to take a hard look at their own accountability and corporate culture. There are many factors that could be protecting your house from coming down and not achieving real business results. I would venture that accountability and corporate culture would be two of these. Whether […]
Continue readingMore TagPark Advertising invests in community radio across the country
The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience. Amongst the victims of destruction were four community radio stations brought to their knees. Alex FM in Alexandra, MAMS Radio in Mamelodi, West Side FM in […]
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Brandswell awarded Tourism KwaZulu-Natal contract
Brandswell, a member of the Matrix Communications Group (Matrix Group), has been awarded a three-year contract to manage marketing services including media planning and buying for Tourism KwaZulu-Natal (TKZN). Brandswell has more than 15 years’ experience in conceptualising and implementing integrated marketing campaigns. They have worked with both global and local companies, including Unilever, Coca-Cola, […]
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Park Advertising introduces Lucid Media
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]
Continue readingMore TagThe growth and decline of ad spend during the pandemic
By Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several sectors completely shut down, not unlike what we’re experiencing now during adjusted Level 4. […]
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