VML South Africa recently dropped a 360 ad campaign for Cadbury LunchBar that has South Africans laughing and craving the sweet, nutty taste and ingredients of this iconic chocolate bar. And according to the campaign, we’re not the only ones with a taste for Cadbury LunchBar chocolates – extra-terrestrials are on the hunt for the […]
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Nielsen Sports SA appoints Technical and Innovations Director
Nielsen Sports South Africa, a leader in sponsorship media valuation data analytics, has appointed Eddie Roux — formerly Head of Automation at Nielsen Sports SA and a veteran expert in data analytics — to the newly created Technical and Innovations Director position. This signals an operational shift towards a more technologically driven organisation in a […]
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The ethics of using AI in creative writing
By Willem Steenkamp, senior writer and editor at Flow Communications At Flow Communications, like many companies, we grapple with the ethics of using artificial intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed […]
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Gen Z and Alpha are redefining how SA brands see gaming
By Glenn Gillis, CEO, Sea Monster Brands have a long history of using games. In fact, the first branded game – a simple beer-pouring arcade game designed to promote Anheuser-Busch in bars in the UK – dates back to 1983. UK brands quickly started hiring developers to build bespoke games for marketing purposes. In 1984, […]
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Privacy-first advertising: How server-side tracking changes the game By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator, +OneX It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies […]
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Melanie Campbell takes a seat at the helm at RAPT Creative
RAPT Group welcomes aboard Melanie Campbell as Partner: Group Strategy, effective from July 1. Campbell, with over 26 years of comprehensive experience in marketing and business transformation across diverse international markets, brings a wealth of knowledge and a fresh perspective to RAPT. An Empathetic Maverick In her own words, Campbell describes herself as “an […]
Continue readingMore TagIs AI a market research miracle?
Artificial Intelligence hasn’t just transformed our world but is also profoundly affecting market research by revolutionising how companies understand and predict consumer behaviour. This was the view of Ipsos Global Head of Product Testing Dr Nikolai Reynolds during a recent visit to South African clients and agencies, where he shared groundbreaking insights on using AI […]
Continue readingMore TagThe Human ‘X-FACTOR’ in AI-Driven Marketing
By: Jhene Nel, Divisional Head of Sales at Webfluential A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into […]
Continue readingMore TagVML Says “Bye for now” To Vodacom
VML South Africa and Vodacom are parting ways. The announcement comes in the wake of a scheduled pitch process that took place as the contract between the two companies neared completion. The announcement marks the conclusion of a successful partnership during which Vodacom enjoyed unprecedented marketing success with a series of high-profile campaigns that aligned […]
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Vodacom SA appoints Ogilvy SA as its Integrated Lead Partner Agency
Vodacom South Africa is proud to announce that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024. Commenting on the appointment of Ogilvy South Africa, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom said, “Aligned to our operational cadence, […]
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