When Michael Cook and Martin Sing forged Workbench in 2013, the objective was clear: to offer large agency capability with boutique agency speed and service. Seven years on, the through-the-line agency shines with talent, and engages in solid client partnerships within which strong brands are established, developed and grown. Where effective campaigns are crafted and […]
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#EskortCares campaign raises funds for Children’s Homes
To raise funds for two children’s homes in Heidelberg, Eskort collaborated with Saronsberg Cellar and artist Sam Nhlengethwa in an initiative aptly named Liberi. The Latin word for children, Liberi was launched in July 2020. A unique collector’s Liberi 2018 Bordeaux blend was created by Saronsberg Cellar and the labels showcased six of Nhlengethwa’s art […]
Continue readingMore TagPMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of Mobile and OOH
Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create […]
Continue readingMore TagMass Personalisation – A Targeting Paradox
Isla Prentis, Head of Tirisano Consulting at The MediaShop If you are anything like me, then you start your year off by reading all the different trends and predictions for the upcoming year – 2020 was no different except that there were trends for the entire decade! In amongst these trends was one that received […]
Continue readingMore TagSuperbalist challenges the norm in ‘Impress Yourself’ campaign from M&C Saatchi Abel & Egg Films’ Lebogang Rasethaba
Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within. The creative team at M&C Saatchi Abel tasked Rasethaba to direct […]
Continue readingMore TagToyota SA evolves Toyota Hilux’s strategic positioning with launch of 8th generation
Coinciding with the unveiling of the 8th generation of its market-leading range of super tough bakkies, Toyota South Africa has evolved the Toyota Hilux’s ‘Tough, Tougher, Tougher-er’ strategic positioning to claim ‘Legendary Toughness’. The Toyota Hilux debuted in South Africa in 1969 and, with its 2nd generation launching in 1973, quickly became the country’s favourite […]
Continue readingMore TagToya Delazy & Kyle Lewis’s latest collaboration brings high art and afrorave grit to life
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere. Deeply rooted in creativity and self-expression, the 90” film celebrates what every South African feels for the country, and how the country in turn inspires them and makes […]
Continue readingMore TagOMC’s ROAD data paints healthy picture for Out of Home industry
For the first time ever, the Outdoor Measurement Council (OMC) launched its latest iteration of ROAD data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period. Trish Guilford, General Manager of the OMC, said that the OMC and partners, Ask Afrika, Kuper Research, Cuende Infometrics […]
Continue readingMore TagBrent Lindeque and Mark Sham team up to bring even more good news!
Suits and Sneakers Founder Mark Sham has teamed up with South Africa’s Good Things Guy Brent Lindeque to bring bigger and better vodcasts that share good news about ordinary South Africans doing extraordinary things. The video interviews will be recorded in the Suits & Sneakers studios and will feature guests Mark Sham, Mandy Weiner, Joe […]
Continue readingMore TagBoomtown seeks graduates for 2021 internship intake
Boomtown, the full-service agency headquartered Port Elizabeth and with offices in Johannesburg, is seeking university or college graduates from the marketing and advertising disciplines to join its 2021 internship programme. The programme, called ‘Bayeza’ which means ‘they are coming’ in isiXhosa, seeks to empower the new generation of creatives and marketers by giving them an […]
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