As part of the SME outreach programme it launched during Level 5 of Lockdown, McCann1886 assisted a craft bar chain on the East Rand stay top of patrons’ minds with a number of engaging – and rather unusual – social media campaigns. Owned by Dax Menday, The Green Craft Bar has an enviable reputation for […]
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Self-care Sundays and how brands can get involved
Tsholofelo Mmusi, Junior Media Planner at The MediaShop We often think of self-care as that well-deserved two-week holiday once a year or perhaps twice a year if you’re lucky. We often live for the ‘next holiday’ or ‘hold on for leave’ without realising that we need to rest regularly, because our minds and bodies do […]
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Handshakes and Promises – A happily ever after or a marriage made in hell.
Sharon Bergmann, Financial Manager at the Association for Communication and Advertising argues that contracts are a critical part of the day to day operations of ad agencies. Here she unpacks the importance of contracts in multi-agency partnerships participating in the pitch process. I have spent more years than I care to remember about working in […]
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HelloFCB+ and the City of Cape Town gain global attention for Covid-19 business toolkit
The City of Cape Town’s COVID-19 Toolkit for SMMEs, a HelloFCB+ brainchild, is being used as a best practice model for post-lockdown workplace readiness in other parts of the world following its entry into ‘Cities Against COVID-19 Online Global Summit’. The Toolkit, distributed in South Africa in May, was submitted by the City as an entry […]
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The Monkey Bread Tree
Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we reflect more and more on the events that have taken place that determine how we […]
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ACA launches webinar series on critical role of human capital
As part of its #ACACaresCovid19 initiative to address various issues affecting the marketing, advertising and communications sector, the ACA will be launching a series of webinars. The series is aimed at helping the industry understand the human capital function and the myriad layers of which it is composed. The inaugural webinar, titled The Importance of […]
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MALL ADS Re-Launches MALL TV for Mass Market Audience
Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the […]
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HaveYouHeard brings together Old Mutual AMPD Studios, MTV Base & BET Africa to educate Africa’s youth
Cape Town-based agency, HaveYouHeard, has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels, MTV Base and BET Africa, to educate Africa’s youth on the skills they’ll need to hone if they want to become successful performance and recording artists. The innovative show, called AMPD […]
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Good Things Guy offers free news, no walls. Forever.
South Africa’s Good Things Guy, Brent Lindeque, has announced that readers of GoodThingsGuy.com will always enjoy its content free of charge, in perpetuity. “That includes breaking news and ‘premium’ content like our podcasts, in-depth articles and investigative opinions,” says Brent. “We wholeheartedly believe that good news should always, and will always, remain free for consumption.” […]
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The City of Cape Town and HelloFCB+ launch My COVID-19 Diaries to end stigmatisation of those infected
The City of Cape Town has launched a campaign devised by human connections agency, HelloFCB+, to build empathy for those who have contracted COVID-19 and encourage the communities in which they live and work to stop stigmatising them. The campaign, My COVID-19 Dairy, showcases Vuyokazi Nqayi, a 35-year-old mother of two from Langa, Cape Town. […]
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