At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular localised national magazines. Containing profiles of successful captains of the industry, social pages, suggested reading material for progressive marketers, competitions and a round-up of SPARK Media news, the publication offers […]
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BONA celebrates love this February
For the third consecutive year, BONA is celebrating South African love with an incredible issue. Themed #BONALove, the February issue features two variations of couples on its English, isiXhosa, seSotho and isiZulu covers. “The first cover version is a more mature couple who have been together for eleven years and just announced their new pregnancy, […]
Continue readingMore TagSpectrum: South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content to connected individuals, on a hyper local level; ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism. Spectrum’s stats already prove that the […]
Continue readingMore TagBuilding bridges in 2020 to succeed together
Gareth Grant, Business Unit Manager, The MediaShop At the end of last year, my wife travelled to New York City for business. In my boredom, I was left aimlessly Googling interesting facts about the city. Did you know for instance, that over 120 years ago five boroughs (Brooklyn, Queens, Manhattan, The Bronx and Staten Island) […]
Continue readingMore TagThe two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]
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What is happening in 2020?
Richard Lord, Media & Operations Director, Meta Media discusses #StreamingContent. A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to hold in store for us in our world of media and advertising. Already this year my inbox has been inundated with top 10 trend […]
Continue readingMore TagCape Town Tourism video from HaveYouHeard wins at ITFF Africa
Cape Town Winter Song’, a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. Created by HaveYouHeard as part of a digital campaign to promote the city and its surrounds as an ideal winter getaway destination, the video features cameos by […]
Continue readingMore TagHaveYouHeard delivers ‘first for Africa’ creator’s conference for YouTube at AMPD Studios
YouTube’s first-in-Africa creator’s conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. Aimed at South Africa’s biggest online stars – […]
Continue readingMore TagThe Key Trends Within the Airport Environment in 2020
Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment Out-of-Home player Airport Ads, unpacks the most pertinent trends for 2020. There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide. But what are the biggest trends that will affect OOH […]
Continue readingMore TagSocial Media Trends for 2020
Charne O’Haughey, Social Specialist at Reprise Digital South Africa It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are we, as marketers and businesses, connecting with our target audiences in 2020, given that there is an already large flock to social […]
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