With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centers in and around Windhoek, Namibia’s capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers’ message is always visible. With an estimated population of 463 800 (City […]
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Winners of the 2019 APEX awards and the end of an era announced
The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the NeXt Level of Thinking Masterclass in the morning followed by the APEX Awards Ceremony in the evening. Marketing moguls and brand barons converged on The Venue at The Houghton to attend […]
Continue readingMore TagSantam Finds South Africa’s 12 Most Loved Local Businesses
New campaign shines spotlight on role of local businesses in the economy A survey commissioned by Santam, the country’s largest general insurer, has revealed that South Africa’s 12 Most Loved Local businesses among other include the Chapmans Peak Hotel in Hout Bay – famed for its calamari, celebrity chef David Higgs’ Rosebank eatery Marble as […]
Continue readingMore TagAt African Bank ‘Everybody is Somebody’, a Black River F.C. campaign
Black River F.C. brings the brand campaign to life across various platforms Black River F.C. was awarded the African Bank business as its above-the-line (ATL) communications partner in December 2018 and with this new role, the Agency has been responsible for driving the brand’s performance and connecting the business to its current and incoming customer […]
Continue readingMore TagCapfin reaps rewards of partnering with HelloFCB+
Just 10 weeks after awarding its account to the newly-formed HelloFCB+, Capfin South Africa is reaping the rewards of its decision. Not only did its first collaboration with the agency go from pitch to market in an extraordinarily swift five weeks, judging by the incredible uptake in applications, it really hit its mark proving that […]
Continue readingMore TagOld Mutual, HaveYouHeard launch cornerstone of revamped sponsorship strategy
Old Mutual and its newly appointed strategic implementation partner, HaveYouHeard, have launched one of the cornerstones of the financial services company’s revamped sponsorship strategy – an impactful collaboration across music with aspiring artists and established industry experts. Musicians, singers and aspiring artists will participate in a series of events intended to share knowledge that could […]
Continue readingMore TagToyota Rush launch wins Marketing Achievement Award
Toyota South Africa and its long-term marketing partner, FCB Joburg, were awarded last week (June 27) by the Marketing Achievement Awards (MAA) in the New Product or Brand Launch category for the 2018 launch of the Toyota Rush. The Marketing Achievement Awards aim to recognise and reward successful marketing initiatives and thought leadership in the […]
Continue readingMore TagSASKO Sandwich Stories Evoke Childhood Memories
SASKO’s new campaign celebrates the sandwich July 2019: The simple sandwich – it’s more than just two slices of bread, it’s the memory of the person who made it for you, the moment you shared and the traditions that are passed on from generation to generation. In celebration of the sandwich and the memories it […]
Continue readingMore TagThe opportunity for retail-as-a-service
In-store advertising innovators Smart Media In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to […]
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A digital first approach transforms business results
Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details. […]
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