The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times […]
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Savanna Non-Alcoholic Lemon: break the rules, change your world
Savanna has always been the maverick of the South African cider market. It’s challenged the category norms with innovations like Savanna Loco – cider infused with Tequila flavour – and the rum-flavoured Savanna Blackbeard. Now it’s gone one step further with the launch of Savanna Non-Alcoholic Lemon, South Africa’s first non-alcoholic cider. Designed to respond […]
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FCB Joburg wins D&AD Pencil for Africa’s Travel Indaba
Hot on the heels of being part of the team praised by Tourism Minister Derek Hanekom for delivering the “best Africa’s Travel Indaba hosted yet”, FCB Joburg has received another accolade for its work on the account. This time, it’s a Wood Pencil from the D&AD Awards, which bestows the most prestigious awards in the […]
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Boomtown assists Mashesha Stoves develop its purposeful brand
Award-winning Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100,000 grant to increase awareness of innovative stove and its benefits. Mashesha Stoves are scientifically engineered to provide clean, safe and an environmentally conscious way to cook. Initially designed for use in rural communities, it is also a convenient way to cook […]
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Soulsister® Brings Some Soul
It’s time for the world to meet the Soul Sisters. Here to inspire and celebrate sisters everywhere in a quirky and unique way that only Chicken Licken® can. In partnership with brand and communications agency Joe Public United, Chicken Licken® embraced women’s daily struggles to find insightful, humorous ways to market the SoulSister® Party 4 […]
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HelloFCB+ Designs for Cradle of Human Culture
HelloFCB+, the human connections agency based in Cape Town, designed the corporate identify for the Cradle of Human Culture, launched in April by Wesgro and the Department of Cultural Affairs & Sport and Economic Development and Tourism. A grouping of archaeological and paleontological heritage routes, the Cradle of Human Culture project is a partnership with […]
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A changing African consumer branding environment
In-store advertising innovators Smart Media In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market? Adding impetus […]
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FCB Joburg launches a new campaign for an iconic brand
For 93 years South Africa’s leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting – as always – that ‘the kids are alright with peanut power’. Driven by the insight that today’s children see opportunity and excitement around every corner and they need […]
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Egg Films’ & One Show awardee creates nostalgic new TVC for Cadbury
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films’ Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heart strings. The hard-hitting ‘Vuka’, created for the […]
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Kaizer Chiefs star in #Story6 in Toyota SA’s #ToyotaStoriesSA campaign
Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africa’s #ToyotaStoriesSA campaign which pays homage to the marque’s numerous loyal fans. Driven by the charismatic Snooze, the purpose of #ToyotaStoriesSA is to continue to build brand love, and show the Toyota community how much they and their loyalty to the […]
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