By Howard Feldman Forget marketing South Africa to foreign investors. The campaign promoting SA- Inc needs to begin with the marketing of the country to South Africans. It’s not about charity beginning at home. It’s about the fact that if South Africans are disillusioned and negative about the product, then how can anyone expect others […]
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Why 360 degree campaigns work in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit […]
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Boomtown rolls out the Seven Wonders Summer Bucket List for Sarah Baartman District Municipality
Building on the Seven Wonders campaign for Sarah Baartman area of the Eastern Cape, Boomtown has rolled out the Seven Wonders Bucket List. The campaign for summer 2018/19. Designed to inspire people to make memories and explore the Sarah Baartman District, the Seven Wonders Bucket List is a list of must-dos within the region. “Every […]
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Fourways Mall Invites Shoppers To Play@4wm With Bus Shelter Campaign
Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign on bus shelters and taxi ranks in the surrounding area to grab the attention of commuters in the general Fourways area. These locations are key, as their proximity to the Mall […]
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Four times a charm as Tribeca is appointed to work with the Hollard Daredevil Run
Hollard has one again appointed Tribeca Public Relations (Tribeca) as its partner to help raise awareness of male cancers by providing public relations support for the ninth annual Daredevil Run taking place on 15 March 2019. The Daredevil Run highlights the importance of early detection of male cancers, with participants running through the leafy streets […]
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Woodlands Dairy launches ‘rubbish’ billboard
Woodlands Dairy has partnered with the Colours of You SA (COYSA) collective to turn trash into a piece of art to communicate and highlight the beauty which comes from cleaning up your hood for good. Launching today, January 22nd, the artwork forms part of a billboard on the R303 as motorists leave the N2 and […]
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Toyota Hilux builds on success of last year’s Dakar campaign with cheeky new ad
Toyota South Africa and its long-standing agency, FCB Joburg, have enlisted the support of a world-renowned and very cheeky family to build on the success of 2018’s Dakar campaign, for Dakar 2019.The Dakar Rally is an annual rally raid organised by the Amaury Sport Organisation. Dakar 2019 consists of 12 days of intensive 4×4 driving […]
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Airport Ads and Global Out of Home Media Support ACI Africa General Assembly
Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]
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Outdoor Network Unveils SA’s Largest Digital Billboard In KZN
Outdoor Network has taken the latest step in growing its already-sizeable network, by unveiling a large format double-sided digital billboard site on the M3 highway in close proximity to the Durban CBD. The site is significant in size and commands an imposing presence, measuring 4.5m x 18m (81m2 on each side), and is located adjacent […]
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Engen backs Caring4Girls feminine hygiene initiative
Engen has donated R2.5 million to Caring4Girls, which provides female learners with sanitary towels to help keep them in school during their monthly cycles. Caring4Girls is an Imbumba Foundation’s initiative and currently reaches 750,000 girls throughout South Africa. It aims to support 1 million girls in 2019 and 2 million by 2020. At the official cheque […]
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