2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in […]
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Debonairs Pizza Loses Its Head
If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter […]
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Heineken Invites football fans to share the drama in a South African Out-of-Home first
What do you do when one of the world’s biggest beers and one of the largest sports events on the planet ask you to ‘share the drama’? You engage…particularly when they’ve used cutting-edge billboard technology and a visually-captivating creative execution to grab your attention. That was the case when UEFA Champions League sponsor Heineken collaborated […]
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The SpaceStation’s viewability stats exceed market standard by 20%
Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% […]
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VUKA: Short Film Long-Lasting Message Be Part Of The Change
Underage drinking is an endemic problem in South Africa which increases during the holiday season. To help reduce the misuse of alcohol and rally South Africans to curb underage drinking, SAB, together with integrated brand and communications group, Joe Public United, launched a powerful short film for the SAB’s 18+ #BeTheMentor programme. The film taps […]
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Tribeca supports annual #Click2Feed initiative to feed hungry cats and dogs
Kicking off on 3 December 2018, over 11 tons of dog and cat food will be donated to 40 animal charities across South Africa – with Tribeca Public Relations (Tribeca) doing its part to support Montego Pet Nutrition’s annual Click2Feed initiative. The Click2Feed campaign aims to support and feed animals in need nationwide. The mechanic […]
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Vodacom Partners with Street Network for Fibre Offering
Vodacom recently partnered with Street Network to drive awareness in Cape Town of the mobile service provider’s fibre offering. To this end, Vodacom has embarked on an awareness campaign that sees it rolling out a thought-provoking execution across a number of strategically-located bus shelters along popular routes in the Mother City, targeting commuting Capetonians as […]
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Establishing a platform for in-store digital growth
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and […]
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#Takebackthetax Ignites Change
The illicit cigarette trade in South Africa is a parasite, infecting the growth of our country by eroding more than R7 billion in tax revenue every year. Primarily a lack of enforcement and penalties has allowed the illegal industry to thrive, to a point that the number 1 selling cigarette brand in South Africa is […]
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Retroactive knocks it out the park in first two months
Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach […]
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