By applying the traditional concept of a stokvel, adding a hefty sprinkle of technology and taking a Sho’t left on social media, Flight Centre, JCDecaux and South African Tourism have partnered on a series of Cook Offs that offer the very best of South Africa to its citizens. The aim of the activations – which […]
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Distell Launches Responsible Drinking Campaign
SA liquor giant, Distell has launched an integrated campaign, aimed at encouraging the responsible consumption of alcohol. This is part of the company’s on-going efforts to create awareness around the dangers of drinking and driving, and to encourage responsible drinking particularly during this festive season. #RespectNotRegret #PaceYourself […]
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Outdoor Network Launches Rotating Digital LED Outside Cresta Mall
Outdoor Network has unveiled its latest state-of-the-art rotating digital billboard site, adjacent to one of Johannesburg’s busiest malls – Cresta Shopping Centre – as it continues to grow its national network in key commuter nodes. The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite Cresta […]
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Debonairs Pizza Launches ‘Dezemba’ Campaign
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course. “We briefed the agency to […]
Continue readingMore Tagblack Wins 5 Awards Including Brand Of The Year At The Assegai Awards
South Africa’s premium entertainment streaming platform, black, was awarded 5 Direct Marketing Association of South Africa (DMASA) Assegai Awards recent edition. The Assegai Awards acknowledges and awards integrated marketing campaigns that deliver exceptional results. Since its inception, the Assegai Awards have strived to benchmark the South African Direct Marketing industry, by highlighting the best-in-class examples […]
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BOS Sport implements #TEAMUP School Challenge
As part of the launch of their new look @BOS_Sport bottle, South African brand BOS has implemented a campaign that targets school teams. South African school sport represents everything BOS Sport is passionate about – active lifestyles, a sense of fun, team comradery and commitment. The #TEAMUP School Challenge 2K18 is challenging school sports teams […]
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Toyota Adds TV To Aygo Mix
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market. Briefed by Toyota SA to ensure the Aygo is top-of-mind when it comes to making a first-time car choice, the […]
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South Africa’s Favorite Cricket Event for a Cause is back!
One of most the most anticipated events on South Africa’s cricketing calendar is back! Cricket South Africa (CSA), together with Momentum and the Central Gauteng Lions; have announced that the 8th Momentum One Day International (ODI) PinkDay will take place during the third ODI between South Africa and Pakistan on Sunday 27 January 2019, at […]
Continue readingMore TagBDO appoints the looking glass and Alphabet Soup to launch their first local advertising campaign
BDO in South Africa will be working closely with The Looking Glass and Alphabet Soup towards their first local advertising campaign in line with the merger with BDO and Grant Thornton offices in Cape Town, Port Elizabeth and now Johannesburg. The Looking Glass is a boutique agency that specialises in the development and management of […]
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Nothing’s too hot for Hunter’s new campaign
A cider so refreshing, that absolutely nothing is too hot for its rejuvenating powers. That’s the idea behind the latest campaign from Hunter’s, Africa’s largest cider brand (and the second-biggest cider brand in the world).Called ‘Nothing’s too hot for Hunter’s’, the new campaign aims to evoke the feeling of seeking out the hottest experiences but […]
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