FCB Africa – and its creative teams over the years – is responsible for the lion’s share of South Africa’s iconic television ads in the post-Apartheid era. The South African edition of the Huffington Post recently wrote that reflections on life after Nelson Mandela’s release ‘evoke a mixture of contempt and sadness, as well as […]
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New Bonitas ‘Epiphanies’ TVC builds on successful 2016 ‘Eureka’ campaign
Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka’ campaign with ‘Epiphanies’, a new television commercial and supporting online proof point videos. The second largest open medical scheme in South Africa, Bonitas aims to make quality healthcare accessible to all South Africans and offers a wide range of products that are simple […]
Continue readingMore TagDebonairs Pizza takes it to a new level
Debonairs Pizza, South Africa’s most satisfying fast service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it’ to a new level with another television commercial that taps into the social fabric of its core target market. Encouraging South Africans to try the brand-new On the Triple® offering, ‘Levels’ is […]
Continue readingMore TagVega’s ‘Find your Purpose’ campaign captures the ageless relevance of creativity
Cape Town-based creative agency, Utopia, delivers a ‘stealable’ creative campaign to create awareness of the Vega 2017 Open Day. Vega, an educational brand of The Independent Institute of Education (The IIE), recently launched a creative campaign to raise awareness about its Open Day and IIE qualifications among high school students. Vega briefed Utopia, a creative […]
Continue readingMore TagCreativity was, is and will always be ‘Good For Business’
Creativity was, is and will always be ‘good for business’. Long live creative awards, and long live the agencies that enter them. This is the opinion of FCB Africa CEO, Brett Morris, who said that it’s hard to think of a way in which creativity is not good for any business, as it is arguably […]
Continue readingMore TagSantam’s new television commercial asks “what could go wrong?”
We live in interesting times. Influenced by advances in science and technology, the world is undergoing significant change, modifying how and where we live, as global climate change becomes a certainty. It’s the age of invention. Artificial Intelligence is a part of life, cars are driving themselves, drones are delivering our food and our homes […]
Continue readingMore TagWestern Cape Government’s Safely Home Video Created by FCB Cape Town Goes Viral
A video created by FCB Cape Town for the Western Cape Government’s Department of Transport and Public Works’ Safely Home campaign has gone viral and ignited social media platforms around the world. It has over 30 million views on the Daily Mail Online site alone. It has also been picked up and shared by traffic […]
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Debonairs Pizza’s ‘Lamba Busters’ campaign now in full swing
With the launch of the third radio spot in a series created to draw South Africa’s attention to its latest ‘Real Deal for a Steal’ special offers, Debonairs Pizza’s ‘Lamba Buster’ campaign is in full swing. Featuring La Bamba, the energetic dancing tune made famous in 1958 by Mexican-American musician Ritchie Valens, the campaign ‘sings’ […]
Continue readingMore TagM&C Saatchi Abel Shines at APEX Awards 2017
Nando’s and Heineken’s Strongbow win key creative effectiveness awards for the first time… M&C Saatchi Abel landed APEX awards on both its entries for Nando’s and Heineken’s Strongbow Cider at the annual gala event held last week. The agency’s South Africa launch of Strongbow was the most successful launch globally for the Heineken Company, earning […]
Continue readingMore Tag#ISeeYou: Sunu finds the beauty in ordinary South Africans for Metropolitan
Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town’s new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message, “We see you. We’re for you. The […]
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