The latest Chicken Licken®’s Rock My Soul 3 Straight™ film in partnership with agency Joe Public United is said to be such a satisfying offering, it promises to, once again, bring a true sense of ‘inner peace’ to whoever enjoys it. While, previous Chicken Licken campaigns focused on a journey toward inner peace, this time a new perspective was […]
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The Lewis Group appoints Jupiter CT to launch its new brand, INspire
The Jupiter Drawing Room Cape Town was appointed by The Lewis Group at the end of 2017 to launch its new direct-to-consumer homeware brand called INspire. The new brand launched on 1 June 2018, and will see many South Africans turn to catalogue shopping as well as online to decorate their homes. Jupiter CT’s Executive […]
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Turkish Airlines embarks on exclusive sponsorship with CNN in global brand campaign.
Turkish Airlines is the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder – in a TV and digital campaign to further raise awareness amongst business and leisure travellers that the airline is a leading global player flying to more countries and international destinations than any other airline. Through a partnership with […]
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British Airways converses with Consumers via Airport Ads’ Visionet
British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
Continue readingMore TagChallenges facing marketers, creative and media agencies in the changing digital environment – identified by AGENCY SCOPE South Africa 2017/2018
Analysis shows that alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI (return on investment). Also, for marketers and agencies, the most mentioned challenges are to deliver bigger creative ideas and be more innovative. This is according to […]
Continue readingMore TagThe world of branded content explained
The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content. Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners, […]
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BBM and Planet Sport Publishing Bring PlanetF1 to Motorsport Fans Worldwide
A pit stop for fans in BBM Discover with live race timings, commentary, driver standings, expert analysis and more Following the successful introduction of popular sports services Football365 and Tennis365, BBM Messenger and Planet Sport Publishing are pleased to extend their partnership to launch PlanetF1 for avid motorsport fans worldwide.“Digital technology is changing the way […]
Continue readingMore TagGeneration Z is coming!
Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically […]
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Seizing opportunities in Zimbabwe’s new era
As Zimbabwe courts investors and ramps up efforts to create a business-friendly environment, connectivity and communication will be key to forging a path towards the country’s digital future, says Never Ncube, CEO of Dandemutande, a licensed Internet Access Provider and ISP, which has been operating since 1996 in Zimbabwe. Dandemutande is owned by Gondwana International […]
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The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
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