Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based […]
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Nielsen announces Africa’s first Digital Audience metric
The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic […]
Continue readingMore TagDigital Africa Exhibition and Beats Bloc Party among exceptional highlights of 2017 Fak’ugesi Festival
From 6 to 16 September, the Fak’ugesi African Digital Innovation Festival is back in Johannesburg to celebrate technology, creativity, collaboration and innovation from across the African continent. The highly anticipated 2017 festival will officially open with the launch of the Fak’ugesi Digital Africa Exhibition on 8 September and close with the Festival Finale – Fak’ugesi […]
Continue readingMore Tag24.com leads the way with multiple digital publishing properties ranking #1
Effective Measure’s mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands top six of the fourteen categories, and take second place in a further two. The results show News24 as the top news website for the first half of 2017. The platform clocked a total of 6613960 […]
Continue readingMore TagIAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards
Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within […]
Continue readingMore TagIndependent Agencies are ready to take South Africa’s ad industry into the future
by: Tom Manners, MD, Clockwork Media Independence has been a heavily debated topic in the headlines lately, from Brexit to American protectionism. Whether in economics, politics, sociology, or business there’s something to be said for the freedom to self-actualise without constraint – to take risks and be solely accountable for their outcomes. The world of […]
Continue readingMore TagSprout Wins Google Bonanza
Sprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates. Extensions expand digital ads with additional information, which usually increases an ad’s click-through-rate substantially, because the ad will then attract greater visibility and prominence on the search results page. Extension formats include like call buttons, location information, […]
Continue readingMore TagGolf TV introduces new Golf Equipment Segment
Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ – the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience. The Equipment Segment is a new feature on the digital television network,which flights in golf club […]
Continue readingMore TagWhere are all the feminists in digital?
by Hellocomputer’s Cape Town Managing Director, Robyn Campbell. Just this week Google made headlines when an internal memo distributed by one of its engineers went public. His opinion on gender equality included this landmine: “Distribution of preferences and abilities of men and women differ in part due to biological causes and that these differences may […]
Continue readingMore TagFive inspiring young women blazing trails in SA creative industries
The South African professional landscape is bursting with talented and passionate young women making waves in their respective fields, but women are still considerably under-represented at top levels across industries. More needs to be done to recognise and showcase their achievements, particularly to inspire budding creatives at school level to go out and make their […]
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