Refusing to compromise the speed, agility and commitment to quality on which it has built its reputation, MetropolitanRepublic has delivered five inspiring and empathetic television commercials for South African Tourism (SA Tourism) in as many weeks, all of them under lockdown. The campaign has been lauded by many industry commentators as well as the domestic […]
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Toyota SA dips toe in esports arena with new activation from Brand Inc
Toyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc. Part of the HaveYouHeard group, Brand Inc is a collaboration with GGWP (Good Game Well Played) to create a […]
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The Good Things Guy becomes a verified news source
Social media giant Facebook has verified www.goodthingsguy.com as a credible news source. Verification for this website affirms that the Good Things Guy account is authentic, belongs to an industry leader and has a strong online presence. “I’m absolutely thrilled that my Good Things Guy website, an initiative I thought would be a small endeavour just […]
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Hive Digital Media, a Caxton subsidiary provides access to premium inventory on Glitched.Online
Nexus Hub has launched a new online platform called ‘Glitched’ for gamers and tech enthusiasts, which features detailed reviews on the latest video game releases, technology reviews and updates and all things nerd. The site also features segments for videos, e-sports, Eclipse Gaming and a livestream called the 404 which aims to bring the gaming […]
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Covid-19 Chronicles: New online show keeps South Africa informed and updated
Caxton CTP is one of the leading news publishers in South Africa, with a total audience of 8,5 million people and 108 print publications ranging from premium news to lifestyle. The Local News Network is an online network of 66 local news websites averaging approximately 6,7 million users per month. In line with its […]
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Programmatic advertising during a pandemic
Tips from Caxton Media’s, Hive Digital division on using Programmatic Advertising during a pandemic!
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The world of digital media is set to change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that we’re moving into a world where the boundaries of physical and digital are becoming blurred. Audiences today are far more connected and marketers have to find innovative ways to stand out in order to make real connections. During his State of the Nation address, President […]
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Ailing events industry urges corporates for assistance during Covid-19
The South African event industry is reeling and unsure of its future as a result of the Covid-19 pandemic. While the marketing industry has a significant challenge on their hands, a small group of local entrepreneurs are pulling together to provide a solution. “Our local event industry is made up of bright minded entrepreneurs and […]
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Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy […]
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Three ways load shedding has affected advertising in media
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced. But while we wait for government to attain a better solution to […]
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