Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
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The evolution of Mobile
Simba Hozo, Digital Specialist at Reprise Digital looks at the evolution of mobile in the consumer and branding space. We all remember the first telephone we ever used, connecting with the person on the far end of that dialling tone. It was amazing to be able to connect like that no matter the time or […]
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rooi rose is proud to announce season 3 of rrRADIO in February 2020
rrRADIO, rooi rose and Caxton Magazine’s first, free Afrikaans podcast channel for women, is expanding its programming for a second time, since its launch in June 2019. rrRADIO offers clients a new innovative and cost-effective way to connect to the Afrikaans market and sought-after rooi rose audiences. “Over the first 2 seasons, rrRADIO downloads and […]
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HaveYouHeard benefits from organic growth
Cape Town-based full-service agency, HaveYouHeard, which kicked off the new year signing five new clients, has continued along the growth path in February by adding another new client, Virgin Active, and landing new projects from three existing clients. The agency, which has satellite offices in Johannesburg and London, added Absa, Campari Africa, Jameson Global, Jeep […]
Continue readingMore TagHive Digital Media’s Spectrum Roadshow
As part of the launch of Caxton’s exciting new locally produced video-on-demand platform, Hive Digital Media presented Spectrum to a few select agencies from November 2019 to January 2020. As part of the initiative a lucky draw competition was run among the agencies, where two prizes were up for grabs, namely a free Spectrum pop-up […]
Continue readingMore TagSearch Engines prioritise user experiences in 2020
Search Engines are finally putting the user first – enhancing zero click searches, local searches and understanding content better than ever before. This is according to Marcus Matsi, Head of SEO at Reprise Digital South Africa, an IPG Mediabrands company. Search engines are getting better at understanding content that is crawled. This enhances the user […]
Continue readingMore TagRobin Adams and Ogilvy Cape Town living ‘The Life’!
‘The Life’, a concept created for Gumtree South Africa by Ogilvy Cape Town and directed by Egg Film’s newest recruit Robin Adams, takes a harmless jab at the current generation’s Insta-FOMO and offers Gumtree as a wallet-friendly solution. It’s getting harder and harder to be happy with what you’ve got when your timeline is filled […]
Continue readingMore Tag2019, the year that was for Meta Media
And what a year it was! After opening their doors on 2 January 2019, Meta Media has proven, beyond a shadow of a doubt, that the agency is a force to be reckoned with in the South African media landscape, now and in the future. Meta Media is a member of the Nahana Communications Group […]
Continue readingMore TagSpectrum: South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content to connected individuals, on a hyper local level; ensuring that South African advertising spend stays within our borders and funds locally produced programming and journalism. Spectrum’s stats already prove that the […]
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What is happening in 2020?
Richard Lord, Media & Operations Director, Meta Media discusses #StreamingContent. A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to hold in store for us in our world of media and advertising. Already this year my inbox has been inundated with top 10 trend […]
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