With one of his first ever TV commercials, Nare Mokgotho has won gold at the 20th Shots Young Director Awards held annually during the Cannes Lions Festival. The ad, which attracted the attention of the ASA when it aired in South Africa, is for the Showmax Zero Bucks Given campaign. A South African has taken […]
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SA publishers collaborate to launch a new and inventory-rich Video Private Marketplace
In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace. Digital consumers continue to show a strong preference for accessible and engaging online video […]
Continue readingMore TagFuture-proofing a singular Absa brand across diverse African operations
Absa will share marketing insights into what it takes to build a single brand across the African continent at the annual Marketing Achievement Awards and Summit at Sun City Resort in the North-West Province. The event, on June 27, is endorsed by the Marketing Association of South Africa. David Wingfield, Managing Executive: Group Marketing and […]
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Coronation CEO invites young people to have their say this Youth Month
To mark Youth Month and recognise the importance of tapping into the powerful insights of South Africa’s youth, Coronation Fund Managers invited 35 finance and business university students to its Cape Town offices for an interactive discussion session with CEO Anton Pillay. Students from the University of the Western Cape and the University of Cape […]
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Ideas-Led Creative Solutions Open Doors for Riverbed into Barloworld
In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other […]
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Drones Take Entertainment To New Levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is a powerful tool for many sectors of the economy but it’s undeniably disrupting and drastically altering the events, media, and film-making industries. “Unmanned aerial geniuses – drones ignite the imaginations of […]
Continue readingMore TagKokstad sister & brother become first Africans to screen at top VR competition
Last week The Lost Botanist, co-directed by the Kokstad-raised sister and brother team of Ree and Rick Treweek, became the first virtual reality (VR) experience from Africa to screen in competition at Annecy, the world’s most prestigious animation festival. The Lost Botanist was one of just nine VR experiences competing at VR@Annecy, from 90 submissions […]
Continue readingMore TagAds24, Jacaranda FM and Viacom commit to MOST sponsorship
The 11th annual MOST Awards will take place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg where, for the first time, Viacom will sponsor this year’s prestigious Bell Award. “Viacom is an important addition to our list of MOST supporters. Their marketing team recognises the MOST mantra which is ‘by the media […]
Continue readingMore TagSouth African agency launches Martell’s Home Live global influencer programme in New York
Following its 2018 appointment as the influencer agency-on-record for the luxury beverage brands in the Martell Mumm Perrier-Jouët (MMPJ) stable, South African agency, HaveYouHeard, launched Martell’s global influencer programme in New York at the brand’s first ever Martell HOME Live event. The agency’s Head of Strategy, Ryan McFadyen, was in New York to meet the […]
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OrangeBlock manages the new look Whisky & Gin Live
Earlier this year, the new look Whisky & Gin Live awarded the full event management contract to OrangeBlock, the bespoke events business operating within The Nfinity Group of companies. This includes three Celebration events in Cape Town, Pretoria and Durban as well as the annual Festival, to be held at the Sandton Convention Centre in […]
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