Marketing and advertising professionals from around the world are being asked to share their views on the state of diversity, equity and inclusion (DEI) in the industry by participating in the second Global DEI Census in marketing. South Africa – often considered a global pacesetter in DEI following the country’s transition to democracy in 1994 […]
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Multi award-winning Carly Fields joins Algoa FM
Carly Fields, who became a household name after making her broadcasting debut on YOTV in 1996, followed by award-winning stints on radio, has joined Algoa FM. “I’m extremely excited to be joining the Algoa FM family!” says Fields, who hosted her first show on Friday, March 10. She presents “Carly on Algoa FM” Friday evenings […]
Continue readingMore TagMullenLowe’s commercial for Save the Children exposes Xenophobia
Thousands of migrant children seeking refuge in South Africa face hatred, harassment, and violence. As a wake up call to South Africa, and the world, advertising agency MullenLowe South Africa has created a commercial for NPO Save the Children that shows the horrifying realities of xenophobic behaviour. Indololwane, the word for elbow in isiZulu, is […]
Continue readingMore TagThe Digital Shift in Media Strategy – An Opportunity Boom
For more than a decade, media industries the world over have grappled with disruptive and persistent change. A major factor in this tumultuous state of play has been the rise of digital, which has challenged and inspired marketers, media planners, buyers, and strategists, to look beyond traditional media channels to incorporate digital media channels through […]
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Outdoor Network Is Flipping The Switch On Load-Shedding
Over two hundred days of load-shedding are predicted this year. Businesses have been hit hard by the rolling power cuts and the digital marketing sector in particular has been impacted by the disruptions. The OOH landscape is feeling the loss of audiences during peak time travel which in turn affects advertisers who are re-looking their […]
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Meta recently announced the launch of a new global platform, run by the National Centre for Missing & Exploited Children (NCMEC) aimed at combating the spread of intimate images of minors online. Information about the platform below: NCMEC is launching Take It Down, a first of its kind global platform that people can use to […]
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Running 160km, Nontuthuko hopes to provide 500 Pairs of Shoes to Rural children who walk to school.
But it’s not about personal achievement or conquering the ultra-running world for Mgabhi. Her mission is much closer to home and about bettering the lives of rural schoolchildren in South Africa. Through her various athletic adventures, including becoming the First Female from Africa to run 7 marathons on 7 Continents in 7 Consecutive Days, Mgabhi […]
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THE ACA AND CPA SUBMIT JOINT FEEDBACK ON COPYRIGHT AND PERFORMERS’ PROTECTION AMENDMENT BILLS
The Association for Communication and Advertising (ACA) and the Commercial Producers Association (CPA) have made a joint submission to the Parliamentary Select Committee on Trade and Industry, Economic Development, Small Business Development, Tourism, Employment and Labour on the key concerns for stakeholders in South Africa’s advertising and television commercial production industries. The representation was made […]
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The Commuter’s Media Journey – Transit Ads Launches Commuter Chronicles Project
Transit AdsTM – South Africa’s largest Transit Media Company – has launched the Commuter Chronicles Project. The Project is a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting REAL passenger perceptions of the transit environment […]
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Rate of growth slowing, but podcasts still ‘boss’
Statista recently posted a graph showing that podcasts are ‘fuelling digital audio’s fading revenue growth’. HaveYouHeard’s Head of Content, Jon Savage, argues that while revenue growth has slowed – from a high of 47.5% in 2021 to a predicted 5.1% in 2027 – the genre remains a very viable option for advertisers. This is his […]
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