The Digital Marketing World Forum Europe (DMWF) took place at the RAI in Amsterdam on November 20 and 21 this year. Managing Director of HaveYouHeard’s Durban office and a key player in its international expansion strategy, Kirsty Bissett, was one of two African representatives at the conference. She shares her five key takeaways from the […]
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The PRC launches DAMS, a digital currency based on Google Analytics
The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other publishers are already supplying real-time audiences to the dashboard, which went live on November 1st. The PRC is the oldest and one of the most […]
Continue readingMore TagGlobal alignment sees a 60-year partnership come to an end.
After a 60-year partnership, Toyota South Africa Motors and FCB are to take different forks in the road. The number one automotive brand in South Africa has recently announced that FCB will no longer be its agency of record for its brand and above-the-line account, business held by FCB for six decades. Toyota has made […]
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The power of televised history
By Megan Walker, Media Strategist at The MediaShop According to Tom Cotterill for Mail Online, the Queen’s funeral was expected to be the most-watched TV event in history with four billion global viewers anticipated – more than Live Aid 1985 and Charles and Diana’s wedding in 1981. “It had been hoped the numbers would […]
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Fusion22 to be launched next week
The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study. Fusion matches respondents […]
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MRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such […]
Continue readingMore TagBoomtown wins Ocean Basket business
Boomtown has been awarded the Ocean Basket account and tasked with assisting rebirth the brand locally and abroad. The decision to partner with the agency was made by Ocean Basket CEO Grace Harding and her team after a pitch requiring both strategic and creative presentations. Founded by Fats and George Lazarides (they opened their first […]
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Gareth Grant joins Meta Media
Meta Media is pleased to announce that Gareth Grant has joined Meta Media Johannesburg as Media and Operations Director. “I have known Gareth for a few years and have been looking for a way to have him join our team as I’ve always been impressed with his professionalism, his demeanour around his colleagues and everyone […]
Continue readingMore TagBoomtown looking for optimistic graduates
Independent strategic brand agency, Boomtown, has reached a significant milestone for its BAYEZA Graduate Internship Programme by marking its ten-year anniversary since the inception of the career-changing programme. Striving for the fine balance between empowering the youth and producing quality advertising creative to progress into the future, the graduate programme, ‘BAYEZA’ – meaning “they are […]
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Woolworths follows the “Leave One Take One” reusable shopping bag initiative
It was just over one month ago when Brent Lindeque, South Africa’s Good Things Guy, approached retailer SPAR to pioneer the ‘Leave One Take One’ reusable shopping bag initiative which has now been implemented in over 60 stores nationwide. Now, retailer Woolworths has joined the trend, launching its ‘Bring a Bag, Take a Bag’ version. […]
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