The Effie Awards South Africa, proudly hosted by The Association for Communication and Advertising (ACA) has issued a call to representatives of the marketing and communications industry to apply for consideration to be appointed to the 2022 Effie Awards South Africa judging panel. Judging Process By the time an Effie entry has reached the winners’ […]
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New insurance broker appointed to service ACA members
The Association for Communication and Advertising NPC (ACA) is pleased to announce that GIB Insurance Brokers (Pty) Ltd has been appointed by the Board to service ACA members with respect to preferential insurance rates for ACA Members. This follows a lengthy RFP process initiated in 2021 when the ACA took the decision to conduct a […]
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Video didn’t kill the radio star
Spotify’s stellar performance when it comes to engagement is proof that radio – well, audio in all its forms from podcasts to retail radio and spatial audio – is the come-back-kid in the marketer’s rock band, particularly within the all-too-fickle youth market. Research just released by the digital platform shows that it outperforms all other […]
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Does the quality of indoor air matter to you?
Inferior air quality can have a multitude of effects on your health including irritation of the eyes, nose, and throat, headaches, dizziness, respiratory diseases and so much more. According to a recent worldwide Attitudinal Hygiene Survey by Initial, a division of Rentokil Initial SA, which included South Africa, nearly 90% of South Africans rated the quality […]
Continue readingMore TagOne Profession. One Voice. ACA announces broader, more inclusive membership.
In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation for a new era in the broader communications sector in South Africa. The new brand identity provided the springboard along its journey of diversity and […]
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TCL claims most sold Android TV’s and retains number two LCD global ranking
TCL has a lot to celebrate! According to OMDIA’s Global TV Design and Features Tracker report, TCL has been named the number one bestselling Android Smart TV brand in the world. In addition, and for the third consecutive year, TCL Electronics has been confirmed as the second-best selling LCD television brand globally, according to OMDIA’s […]
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Chaos Theory appointed Licensee for Filmbankmedia
South African sponsorship, marketing and events business Chaos Theory has become a local licensee for international film distribution business Filmbankmedia (FBM). The deal allows Chaos Theory to manage and distribute the film licenses of a number of studios including Disney, Warner Bros, Marvel, Sony and DreamWorks throughout Sub-Saharan Africa. “Filmbankmedia handles the non-theatrical distribution (for […]
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The eagles of all things data
How making data valuable is changing what’s possible across South Africa’s business landscape. Who cheats more, men or women? According to an online survey conducted by the academic blog Truth About Deception nearly 67% of men reported cheating on their wives more than once compared to 53% of women. Contrast that to previous surveys and […]
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An April update on the MRF and MAPS
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing segmentation workshops that will continue in April. January saw the introduction of the potential segmentation model workshops with marketers from […]
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TCL TV’s now available without commitment
TCL South Africa is expanding its digital footprint even further through an alignment with Teljoy, where consumers can bring TCL products into their home on a rent-to-own, month-to-month contract basis. This system allows consumers the widest choice with minimal risk and a host of benefits. Ryan Curling, TCL South Africa’s Marketing manager says that teaming […]
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