Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years’ experience, I should probably know, but I am not sure that I do. We talk about things like brand building, brand love and affinity, salience, […]
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Judges announced for very first Effie Awards South Africa
The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards South Africa has been confirmed. Members of the jury for the first Effie Awards to be held on African soil are extremely experienced in the marketing, communications and advertising sector, consisting […]
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The Good Things Guy celebrates six years of sharing good news
Six years ago, one South African citizen turned a reckless challenge into a random act of kindness. Fast forward a few years and today the Good Things Guy platform reaches over four million people every month sharing good news stories about South Africa and ordinary South Africans. Good Things Guy founder Brent Lindeque says that […]
Continue readingMore TagPark Advertising invests in community radio across the country
The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience. Amongst the victims of destruction were four community radio stations brought to their knees. Alex FM in Alexandra, MAMS Radio in Mamelodi, West Side FM in […]
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Park Advertising introduces Lucid Media
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]
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ACA announces incoming Board of Directors for 2021/2022 fiscal
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2021/2022 fiscal was announced at the association’s 74th Annual General Meeting held on Wednesday 30th June 2021. The incoming Board is as follows: Wayne Naidoo: Chair Duke Advertising Chief Executive Officer Karabo Songo: Exco The Brave Group Group Chief Executive […]
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ACA invites black women to sign up to the Leading Women Creating Change in the New World Order programme
The Association for Communication and Advertising (ACA) and the Media Development & Diversity Agency (MDDA) are championing transformation in the industry, specifically the gender agenda, with a programme that will move ambitious bright young black talent from discourse to action and celebrate the industry champions who are moving from good intentions to action. The Leading […]
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2021 Effie Awards South Africa last minute entry deadline imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to submit their entries for the inaugural Effie Awards in South Africa as the Last-Minute Entry Deadline date of July 15th nears. This is the first time that the globally recognised Effie […]
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adidas prioritises maximum visibility with iconic Outdoor Network site
Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities […]
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Telmar and ID5 announce innovative partnership to support publishers and brands
The partnership enables advertisers and media owners to plan and create targeted, data-driven campaigns and to activate their data in environments where third-party cookies and MAIDs are blocked Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started a collaboration to enable advertisers and media […]
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