The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The MRF Research Committee has meticulously scrutinised the next quarterly instalment of demographic, intermedia, behavioural, product and […]
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UM is the best kept agency secret you never knew
Media agency UM had its origin in 1999 with McCann Worldgroup South Africa before it was swooped up with the launch of Mediabrands South Africa two decades later. Now, UM celebrates being crowned the Global Media Agency of the Year by Campaign magazine. UM South Africa’s Managing Director Kevin Ndinguri says that the global accolade […]
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RAMS update from the BRC
To keep the marketing, media and advertising industry abreast of information, the Broadcast Research Council of South Africa (BRC), has released a short update on the progress of the new RAMS (Radio Audience Measurement Survey). “The CATI (Computer Aided Telephonic Interviews) portion of RAMS is currently in field and by the end of June, we […]
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Young people leading the way within the Matrix Group
Two agencies within the Matrix Communications Group (Matrix Group) are run by young people under 40, who have already seen the value of collaboration increase their client base, and, as a result, retain or even increase their teams. Joziwood, is a content production company; and SoulProviders Collective (SPC) is a women-led creative agency. What these […]
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PMG Invests in Human Capital with Chris Hitchings Appointment
With an eye on human capital as a cornerstone of any successful business, Provantage Media Group has bolstered its senior management team with the key appointment of media industry veteran Chris Hitchings as PMG’s new Head of Human Capital and Group Projects. “The PMG board has taken a decision to invest in our most important […]
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AMPD Studios by Old Mutual shortlisted for WARC Awards
AMPD Studios by Old Mutual, the financial institution’s innovative solution to connecting with young people, has been shortlisted for the WARC Awards for Effectiveness, an achievement HaveYouHeard MD Jason Stewart is billing as ‘a pretty big deal’. The WARC (World Advertising Research Centre) Awards recognise next-generation marketing effectiveness. Winning a WARC Award shows that you are developing and […]
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Africa Day: The sum of us
‘My humanity is bound up in yours, so we can only be human together.’ – Desmond Tutu At Matrix Communications Group (Matrix Group) people are at the heart of what we do and this is evident in the specialist agencies we’ve acquired over the last nine months. The specialist companies focus on research, shopper marketing, […]
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Acquisition of creative agency, SoulProviders Collective strengthens Matrix Group
The Matrix Communications Group (MCG) is excited to announce the acquisition of the growing creative agency SoulProviders Collective (SPC), which celebrated its 10th birthday on 7 May, 2021. SPC is a 100% locally-owned, owner-managed pan-African creative agency with vast experience in the ever-evolving digital and communications space. Founded by Sarah-Jane Boden in 2011, the SPC […]
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The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) and will be released towards the end of June 2021 before fieldwork continues for the first full year dataset, set for release in October. “The […]
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First Hybrid Billboard in SA
Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues to set the standard […]
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