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Every country needs an audience measurement organisation

The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems, […]

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Astrazeneca launches innovative asthma awareness campaign

Over-reliance on reliever pumps linked to increased risk of asthma attacks  Recent updated global recommendations have overturned decades of asthma care and represent the most significant change in asthma management in over 30 years. This is according to the Global Initiative for Asthma (GINA). To inform asthma patients about the new GINA recommendations, an integrated […]

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Successful ‘try-before-you-buy’ results in MetropolitanRepublic acquiring 8909

A successful ‘try-before-you-buy’ relationship between MetropolitanRepublic and 8909 has resulted in the full-service brand agency acquiring a majority share in the digital hot shop. According to MetropolitanRepublic CEO, Alison Deeb, the acquisition was finalised at the end of November after the agencies had proven a ‘right fit’ for each other. “8909 – a young, dynamic, […]

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Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference

The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town […]

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