There’s more than enough evidence to confirm that consumers aren’t brand loyal and nothing about lockdown changed that. In fact up to 36% of consumers have tried a new brand since the pandemic started and 73% of those consumers plan to incorporate the brands into their new routines1. Recognising this, and that there are no […]
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Gill Randall (Former Spark Media CEO) speaks out
Statement by Gill Randall – Former CEO of SPARK Media and long term employee at Caxton On May 28th 2020 , my fellow long serving colleague, Debbie MacIntyre, Research and Marketing Services Director at SPARK Media, (with 34 years of service) and I, (39 years of service), received a suspension notice from the company. There […]
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Good Things Guy joins panel on how to energise South Africa
South Africa’s Good Things Guy, Brent Lindeque is joining fellow panellists Happy MaKhumalo (Proudly South Africa), Jaun Pienaar (Apex Media) and Nwabisa Makunga (The Sowetan) on the topic of ‘Energising our biggest brand – South Africa’ on the 9th July at 10am. “Even though South Africa has its challenges, we have so many good stories […]
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ACA Board of Directors and Executive for 2020/21 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday 24th June 2020. The AGM was held virtually and in line with social distancing measures. The incoming Board is as follows: Wayne Naidoo: Chair Duke Group Chief […]
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The new era of product placement
By Kevin Levy, senior media planner, Meta Media In this “new normal” that we are going through, we are all having to stay at home. Foodie fans are having fun exploring new creative ways to cook for our loved ones, in our own kitchens. The old adage is very true these days – what do […]
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Meta Media and The MediaShop offices reopen
Chris Botha, Group Managing Director of Park Advertising has announced that both media agencies within the Park Advertising Group, namely Meta Media and The MediaShop, will reopen their Johannesburg offices as from 17 June 2020. As COVID-19 restrictions begin to be relaxed in many countries around the world, organisations are starting to think about when […]
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Level 3 advertising shoot protocols to be discussed in industry wide conference
The Advertising Industry was given the all clear at the start of May to return to the workplace following updated Directions published by the Department of Communications and Digital Technologies in the Government Gazette. Under Level 3 restrictions, the economy has been given a further boost and economic activity across a broader range of industries […]
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Practical tips for marketing in times like these
By Herman Degener, The MediaShop If your daily grind is remotely related to the marketing segment, you’ll probably agree that there is more ‘how to market in a recession’ research around than you can shake a stick at! Who does one turn to in times like these for advice, especially when there’s a cacophony of […]
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HaveYouHeard’s Ryan McFadyen to return to DNA Paris – virtually
HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, who was the only South Africa invited to judge at the inaugural DNA Paris last year, will return as a judge this year – virtually. DNA Paris, an award show and design conference, was founded to discover, progress and celebrate fresh and remarkable design thinking across a multitude of […]
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Here’s a list of charities to support during lockdown
South Africa’s Good Things Guy Brent Lindeque and his team have been hard at work compiling a comprehensive list of charities across different spectrums that are looking for donations and assistance during Lockdown. “We have been inundated with hundreds of requests from fellow citizens asking where they can help and which charities are most in […]
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