Caxton CTP is one of the leading news publishers in South Africa, with a total audience of 8,5 million people and 108 print publications ranging from premium news to lifestyle. The Local News Network is an online network of 66 local news websites averaging approximately 6,7 million users per month. In line with its […]
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Programmatic advertising during a pandemic
Tips from Caxton Media’s, Hive Digital division on using Programmatic Advertising during a pandemic!
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Continuity during times of uncertainty
In an unprecedented situation for the entire global community, we are all grappling with the humanitarian and economic challenges posed by the SARS-CoV-2 virus and the disease it causes, “coronavirus disease 2019” or COVID-19. As a nation, within our specific organisations, businesses, environments and our own families, we all continue monitoring the effects of the […]
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Heraut knows the feeling
Editor of the Heraut Heidelberg and Nigel, Yvonne van Coller shares her account of getting local newspapers out during the lockdown. By now we all know the feeling – the Corona virus feeling. When President Cyril Ramaphosa announced the lockdown on the evening of March 23, it shook me. But it was only the following […]
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Danielle Sneiders to head HelloFCB+
HelloFCB+ has appointed Danielle Sneiders, a seasoned industry executive with 20 years’ management and operational experience, to head the agency. Results-driven and dynamic, Sneiders’ industry-specific skills set includes launch and extension, re-brand, strategy, product promotion, analytics, campaign development, implementation and integration. She started her career at Ogilvy Johannesburg in 1999 before moving to Net#Work BBDO […]
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2020 Effie Awards South Africa Postponed
The Association for Communication and Advertising (ACA) has announced that the 2020 Effie Awards South Africa summit and gala event have been postponed and will now take place on 7th and 8th October 2020, respectively. In response to the continuing developments of the Coronavirus (COVID-19) pandemic in South Africa, and following recent announcements from the […]
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Caxton to continue publishing newspapers during the Covid-19 lockdown
Announcement from Caxton Local Media C.E.O., Jaco Koekemoer, “There will be quite a few necessary changes to the business.” They key amendments that will affect national advertisers are as follows: No insert advertising will be accepted. Certain publications will not publish – list to be provided asap. Bi-weekly publications, reduced to once a week. Some […]
Continue readingMore TagCaxton and the COVID-19 coronavirus protocols
Caxton and the COVID-19 coronavirus After the presidential speech on Sunday 15 March 2020, the lives of all South Africans changed with immediate effect. Businesses faced serious challenges overnight and, like all of you, Caxton swiftly had to implement emergency regulations to make sure operations were not affected. Managing Director of Caxton Printers and Caxton […]
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International eye tracking technology proves that Caxton print media delivers remarkable amounts of “Attentive Seconds” for Advertisers
The results from international ad attention technology research company Lumen Research on Caxton local papers and lifestyle magazines are definitive. Mike Follett, Managing Director at Lumen Research said that “Attention matters because it is hard to remember things that you haven’t looked at. Attention is a scarce resource but extremely valuable as it links closely […]
Continue readingMore Tag2020 Effie Awards South Africa announces call for entries
The Association for Communication and Advertising (ACA) has opened the call for entries for the 2020 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held on South African soil. South African agencies, clients, media partners, start-ups and more are invited to […]
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