Caxton Magazines has evolved the publishing strategy of two of its oldest brands, Living and Loving and Your Family, in line with the changing media environment and the way in which the modern reader is consuming niched content. Living and Loving is to be repositioned exclusively as an online parenting information portal but through its […]
Continue readingMore TagCategory: News
ACA Board of Directors and Executive for 2019/20 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2019/2020 fiscal were elected at the 72nd Annual General Meeting held on Thursday 25th July at the AAA School of Advertising campus in Johannesburg – they are: Wayne Naidoo: Chair CEO Duke Group Boniswa Pezisa: Vice Chair Group CEO Net#work […]
Continue readingMore TagSpeakers confirmed for #PAMRO2019
With less than a month to go to the Pan African All Media Research Conference, PAMRO is in the process of finalising its itinerary and would like to announce a final call for delegates. This year’s conference will explore the theme: Investing in research, investing in brands, investing in Africa, and PAMRO is delighted at […]
Continue readingMore TagDigitising The Automobile Association Of South Africa’s Legacy System – Saving Time And Cost
The Automobile Association of South Africa (AA SA) faced mounting costs from a legacy communications system, in addition to requiring an omni-channel solution that enabled easy integration into existing communication channels. Itec developed an easy-to-implement and cost effective solution using the Mitel communications system AA SA mandated Itec to transform their existing legacy communications contact […]
Continue readingMore TagContent that resonates with readers has impact for advertisers
As the newly appointed Strategic Projects Editor of its new Content Hub, Gayle Edmunds brings her enthusiasm and experience in the journalism industry to this exciting position, having worked most recently at City Press, a publication she served for more than 14 years, the past seven of which were as the managing editor. With the […]
Continue readingMore Tagpeople Magazine revamps, adds new sections and stays on shelf longer
In line with global trends, media consumption behaviour is changing rapidly in South Africa and Caxton Magazines has made a bold move to keep up with changing consumer demands. As from Monday the 29th July, people, one of South Africa’s favourite celebrity, lifestyle and real-life magazine brands will be sporting a fresh face, exciting additional […]
Continue readingMore TagBrenda Khumalo bids Collective ID farewell
Brenda Khumalo, Managing Director of CID, has decided to part ways with CID after a successful 2 and a half years journey. Under her stewardship, the agency rebranded and repositioned itself into a nimble modern marketing outfit called Collective ID, which went on to produce great campaigns for clients like Standard Bank. The agency also […]
Continue readingMore TagThe Day The Star’s Front Page Went Blank
No news may be good news but when the country’s most widely read daily, Johannesburg’s The Star, hit the stands with a blank cover today something ominous seemed afoot. Luckily the simple explanation was a seriously smart media campaign by creative media and online marketing agency, Mediology SA, to launch their client, Japan Tobacco International […]
Continue readingMore TagOgilvy South Africa announces new creative leadership team
Ogilvy South Africa is proud to announce the promotion of Tseliso Rangaka and Matthew Barnes to joint Chief Creative Officer (CCO) roles in a restructuring of our creative leadership teams. Rangaka, who is current chairman of the Loeries and has been with Ogilvy for more than 10 years, will become lead of the Cape Town […]
Continue readingMore TagOgilvy CCO Pete Case to depart
Ogilvy SA Chief Creative Officer Pete Case will leave the agency at the end of 2019. After five years at the helm, Case is taking a break from the industry, having previously grown his own market-leading agency, Gloo, and then merging it with Ogilvy in 2014. Over the past five years, Pete has successfully helped […]
Continue readingMore Tag