The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban […]
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New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain […]
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Good Things Guy Brent Lindeque named fourth most influential South African
Hot on the heels of winning Best South African Blog of the Year, founder of South Africa’s Good Things Guy has been named the category winner of ‘Social Enterprise and Philanthropy’ and the fourth most influential South African in the ‘100 Most Influential Young South Africans’ poll. The survey, conducted by leading international PR and […]
Continue readingMore TagThe MediaShop says Goodbye to Dick
The MediaShop says “Goodbye” to Richard John Raddon Reed, who only wanted to be called Dick, and who was the founder of The MediaShop. “It is with great sadness that we announce the passing of Dick Reed on 5 March 2019 in Cape Town, where he lived for many years,” says Chris Botha, Group MD […]
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Meetings Africa 2019 thrives with locally-developed mobile event app from Flock
Delegates to Meetings Africa 2019, the biggest to date with over 350 exhibitors, embraced the mobile application provided by Flock Event Management to make their show experience seamless and productive. Arguably the premier trade show for the business events and meetings industry on the continent, Meetings Africa showcases Africa’s diverse offering of services and products […]
Continue readingMore TagThe MediaShop rated top media agency in SA by RECMA
The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry). RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in […]
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Millennials Are More Likely to Advertise on Traditional Mediums Than Older Generations
Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds. Millennials place more value in advertising for their business than older generations, according to a new survey from The Manifest, a business news and how-to website. About 95% of millennial entrepreneurs advertise […]
Continue readingMore TagPrint advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints. ‘Touchpoints’, a robust quantitative […]
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Exciting changes ahead for Spark Media
Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to […]
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SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have […]
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