Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their employees. Discounted entertainment, concierge services, legal and medical advice, tutor services for their kids, delivery services… the list is endless. And with the current state of the job market and the pressure on offering competitive remuneration, […]
Continue readingMore TagCategory: News
Caxton Digital introduces travel offering with Safari.com
Caxton has expanded its digital lifestyle offering for readers and advertisers alike by introducing their newest partner, Safari.com. The Caxton & CTP Group is constantly improving its print and digital properties and this latest move will offer the market bespoke safari holidays. According to Alexis Boshoff, CEO of Safari.com: “Our offering helps travellers from around […]
Continue readingMore Tag
New Publication Explores SA’s Greatest Asset: Human Potential
Ultimately, there are only two ways to improve the world – through technology and through behaviour change. The DG Murray Trust’s new publication, the Human Factor, focuses on the latter. “Far too often people are viewed as the ‘problem’ in development; through the lens of the Human Factor, we see them as development’s greatest asset,” […]
Continue readingMore Tag
LNN is South Africa’s 5th largest online news audience
Caxton’s Local News Network (LNN) platform, has been verified by the IAB Measurement Council as the 5th largest news audience in South Africa, with 2.8 million unduplicated unique browsers and over 8.8 million page views per month*. The Caxton news network has over 250 journalists on the ground bringing readers credible, trustworthy, breaking news. LNN […]
Continue readingMore Tag
The SpaceStation’s viewability stats exceed market standard by 20%
Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% […]
Continue readingMore Tag5 PR Trends to look forward to in 2019
By Mamahlatse Marokane, Tshimollo Media 2018 oversaw the continued evolution of what it is to be a PR professional, as it became more influenced by digital elements, social media and marketing. Importantly, as content became more visual, it superseded the tried tested methods, such as traditional press releases, whilst also bringing about the rise in the […]
Continue readingMore Tag
Print is dying and Radio is next!
Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled out of a nerd’s basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian […]
Continue readingMore Tag
Engen sponsors fuel for Global Citizen Mandela 100 fly-over
A generous fuel contribution from Engen Petroleum made the spectacular SAA fly-over at the Global Citizen Mandela 100 Festival on December 2nd possible. The Engen fuelled SAA Airbus A340-600 flew over the packed FNB stadium with the message “Global Citizen – Be the legacy – Nelson Mandela Centenary 2018” written on the belly of the […]
Continue readingMore Tag
McCann South Africa, 1886 Advertising Merge
McCann South Africa and 1886 Advertising are to merge. The new agency, registered as McCann1886, will begin trading on 1 January 2019. It will be led by 1886’s current Managing Director, Derek Coles, and current Chief Creative Officer, Stuart Stobbs. Fraser Lamb, currently CEO of McCann South Africa, will return to his original role as […]
Continue readingMore Tag
Caxton and SPARK Media ready for the festive season!
This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the […]
Continue readingMore Tag