Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with […]
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Seizing opportunities in Zimbabwe’s new era
As Zimbabwe courts investors and ramps up efforts to create a business-friendly environment, connectivity and communication will be key to forging a path towards the country’s digital future, says Never Ncube, CEO of Dandemutande, a licensed Internet Access Provider and ISP, which has been operating since 1996 in Zimbabwe. Dandemutande is owned by Gondwana International […]
Continue readingMore TagThe value of a quality online advertising environment
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
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Africa’s biggest business show celebrates ten years
There is an unmissable opportunity in August for anyone looking to kick-start their own business or wanting growth and success from existing entities. This one-day showcase takes place on 2 August 2018 at the Gallagher Convention Centre, Johannesburg and is hosted by the National Small Business Chamber (NSBC) and World Famous Events. The Business Show […]
Continue readingMore TagUsing the speed of sound
Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions. Andreas Furtner who is the sound guru at Magnetic Storm uncovers the power of sound. The human brain only needs 146msecs to react to […]
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When Death Calls
Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making it even more difficult to discuss with complete strangers – which is why Old Mutual decided to get expert advice on marketing its funeral policies in a way that not only […]
Continue readingMore TagData Fusion is Now!
Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to […]
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It’s inter-high at SPARK Media’s Sport’s Day
It’s that time of year again – SPARK Media’s annual Sports Day! This year SPARK Media takes participants back to school and more specifically, to that inter-high sports day to unleash their inner jock, cheerleader or nerd.As in the previous years, SPARK Media have again catered to both the sporty and the brainy and invite […]
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BBM Signs Eskimi as Exclusive Mobile Advertising Partner in Nigeria
BBM and Eskimi, a global programmatic platform, today announced an exclusive mobile advertising partnership in Nigeria. The combined market-leading, mobile first solutions of Eskimi and BBM enable brands and advertisers to reach and engage with mobile audiences on both Android and iOS across Nigeria. “BBM works with best-in-breed partners globally, in a continuous effort to […]
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Mango is awarded the coolest low cost airline brand
This week Mango Airlines is back in the news announcing its new ‘Cool Title’ by being the lead low cost airline in the Sunday Times Generation Next awards. Mango’s accolade was announced yesterday [Thursday, 14 June] at a glitzy affair that recognises the country’s coolest brands and celebrities. Head of Marketing at Mango Airlines, Benediction […]
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