The Association for Communication and Advertising NPC (ACA) and Richfield Holdings (Pty) Ltd (Richfield) are pleased to announce the conclusion of an agreement of sale in which the ACA will sell its shareholding in the AAA School of Advertising (Pty) Ltd (AAA). The agreement follows an offer to purchase the AAA from Richfield that was […]
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Sanlam’s Born Today Film Born In A Day
Today is Sanlam’s 100th birthday. To celebrate 100 years of securing financial futures for generations to come – and to remind us of our responsibility to build a better world for each new life to inherit – the King James Group shot Born Today. Filmed, finished and flighted today, in the space of just 12 […]
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SA’s biggest restaurant directory now more powerful, portable and practical
Eat Out, SA’s best guide to SA’s best food, officially launches its new app on Monday. Owned by New Media, the Eat Out app represents the company’s largest investment in technology to date. The free app provides consumers with access to South Africa’s largest directory of restaurants to browse, review and book, and is now […]
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PRC brings Nielsen fused brand & PAMS
Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands. The study is being funded by the Publisher Research Council (PRC) and will […]
Continue readingMore TagGlobal search for new talent to join BBC Earth
BBC Earth (DSTv Channel 184) has today launched a global search for a fresh new presenter who can offer a different perspective on all things natural history and science, to join the team to film a four-part YouTube series. If you’ve never before been a presenter and are; Passionate about our planet and all the […]
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Going green… and other marketing trends discussed at Madex 2018
Going green is one of the major trends that marketers are seeing in the retail space, and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association of South Africa (MASA). Booysen-Fourie was speaking on the opening day of Madex and Markex […]
Continue readingMore TagPRC introduces the TOC (Technical Oversight Committee)
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. “Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking […]
Continue readingMore TagAds24 provides Food for Thought on the road to 2019
Following the success of last year’s event Ads24s hosted its second “Food for Thought” at Hyde Park recently, in what is becoming much-anticipated annual fodder for the media industry’s top minds. For Ads24 the aim of the event is to challenge innovative thought among media professionals and to continue to inspire excellence in the industry, […]
Continue readingMore TagPRC explains brand new ‘read’ currency and introduces Core Readers
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement […]
Continue readingMore TagExciting New WhatsApp Series for Moms
We can all attest to being part of a WhatsApp group at some point in our lives. It could be the family group, the work colleagues group or the besties friends group – where nothing of any value is posted – just random memes and silly jokes. Or, you’re one of the lucky ones to […]
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